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10 ways to give your recruitment a boost using social media

Written by Kimberley Startup | September 27, 2011 | 0 Comments

Social Media Recruitment

Social media has had a big impact of all facets of business, and online recruitment is no different.

With hiring managers tasked with delivering more for less – cutting costs not quality seems an impossible task. But we have seen how social media is one tool that can help a recruitment strategy.

Long term it can help build a community that may prove a future talent bank, provide an additional channel to respond to candidates, and drive your costs down. (Get it right and you can also enhance your brand at the same time).

But where do you start? And how do you know which channels your future staff are using? We’ve put together our top 10 ways to engage with prospective candidates to give your recruitment a boost.

Here’s our top 10:

1. Ensure your business is set up on relevant social networking sites (you need to look at if you’re B2B or B2C are work back from there)

2. If you’re on Twitter, create an auto-respond that directs new followers to your website and careers page

3. Use Facebook to give potential employees a true insight into your team and working environment

4. Think about your employer brand – candidate experience is just like customer experience

5. Set up a group on LinkedIn: it could provide a talent bank for certain positions in the future

6. Decide which department should own this activity – HR? Recruitment? IT?

7. Ask staff with different skill sets to contribute to your blog – they could open up new networking channels

8. Put in place effective monitoring and measurement tools

9. Create a careers page: candidates who actively visit this page will become your recruitment brand ambassadors

10. Ask your existing recruitment supplier what they’re doing to target this pool of candidates!
(Sorry, the last one is a cheeky suggestion – but at the same time a worthwhile one given the difficulty some employers are facing when it comes to recruiting specialists).

If you’d like a chat about how social media can turn around your recruitment (and save you money), why not request a call with one of our team? Alternatively, you can learn more about how it can help you by visiting one of our social networks to the right of this page —–>

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