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Could gamification make the difference to your HR strategy?

Written by Guest Author | February 27, 2015 | 0 Comments
shutterstock_224095090Even within the most purposeful workplace, there are likely to be at least some disengaged employees, and it’s a real problem for many of those using a recruitment consultant in Exeter.
Could gamification be the answer? To a lot of HR professionals, it could just be. After all, many of the millennials now flooding into the labour market grew up playing video and computer games, and may still do so on their smartphones.
So, what could be a better idea than tapping into that ‘gamer’s instinct’ for all manner of HR processes?

The two types of gamification

Gamification can be divided into two strands: structural gamification and serious games. The former involves the incorporation of such gaming elements as levels, points, badges and leaderboards into activities and processes.
Serious games, meanwhile, are actual games or stimulations created for non-entertainment purposes, one example being a training simulation.

Take the right approach for the best results

Given that gamification is still in its relative infancy in HR departments, it’s hard to draw too many conclusions about its effectiveness. Much seems to depend on execution – you need to determine the motivation behind the effort, and then create game mechanics that trigger that motivation.
The rewards for getting it right are more productive, efficient and engaged workers who will also learn and develop more quickly and – in all likelihood – stay with your company in the long run.

What forms can HR gamification take?

Gamification can be applied in so many different ways in the workplace. You may make a game out of your training and learning processes, for instance, giving your workers levels to work through for badges and points.
Otherwise tedious administrative processes can also be made more efficient through gamification, if you reward points for the likes of expenses forms and onboarding documents being completed swiftly.
There are all kinds of team building activities and requirements, too, that can be made more competitive and collaborative so that they achieve results faster.
Or what about even awarding your workers points or badges for instances where they go beyond the obvious call of duty in embodying your company’s cultural values?
By embracing gamification within your company now, you can boost engagement and retention, thereby minimising your need for a recruitment consultant in Exeter to replace departing disengaged employees.

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