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Why Your Sales Recruitment is Missing the Mark (and How You Can Fix It)

Written by Kimberley Startup | February 6, 2013 | 0 Comments
Handshake in the officeOnce again, you find yourself attempting sales recruitment. But you’re worried. The last few attempts cost you thousands, not to mention hardly any new customers.
Perhaps if you could just get one or two more target-driven and motivated sales people, you could really turn this around? Wrong.
Your sales department is complex and requires attention, time and preparation if you want to be the revenue generator you can only, at this point, dream to be. After all, your sales people will be the face of your company – they’re the ones who build the relationships and develop the perception of your company within the market.
So before you embark on your next sales recruitment strategy, reflect on your current processes and understand why it’s not working for you, and what you can do to fix it.
Here are three key tips to help you recruit sales professionals that will help make your business a success.

1. Create a plan for your new sales rep

If you don’t have a sales recruitment strategy for on-boarding, educating, training and coaching your new employees, it’s only a matter of time before they will look for a better opportunity.

2. What’s the opportunity?

Look honestly at job responsibilities, your company culture as well as training and support. Sales recruitment is like pitching to a new client – you must inspire, support and connect with them if you’re planning to win.

3. Define the financial prospects

Any sales professional who is worth their value is seeking a nice income and you must demonstrate this potential to them.  Keep your commission structures real and simple so you can set gradual expectations that will assist them with being successful in your business.
Overall, an effective sales recruitment strategy can only be measured against its own performance. If it’s not bringing in the results you need or you don’t even have a clear strategy, it’s time to re-consider.
Follow these three simple tips to get your sales recruitment strategy moving in the right direction and it will be no time before you attract the star performers that will bring you results.
If you’re looking for more advice on how to improve your sales recruitment strategy, you may find this free webrecruit’s tip sheet useful: 5 Ways to Reduce your Time-to-Hire. Download your free tip sheet today.

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