Written by Guest Author | August 18, 2014
It’s vital to recruit staff of the right calibre to keep your company growing, but there surely has to be a more efficient way of doing it than the traditional CV-assessment-and-interview? Well, as it happens, there is, and it perfectly fits into the recruitment landscape of 2014 that increasingly resembles a fusion of recruitment and marketing.
We are, of course, talking about recruitment videos, which are perfect for shortening the hiring process and attracting the right candidates.
Video can be central to your brand
Recruiting staff was traditionally about assessing the skills and attributes of the potential employee. Now, however, it’s much more about convincing the top talent to work for you. A good recruitment video is ideal for this.
Video can be so much more engaging, and better for telling a story about your company’s culture and environment, than the average website careers page. The right recruitment video puts your firm’s personality front and centre. It gives potential applicants an insight into what it’s like to work for you before they apply, which already filters out some less suitable candidates.
The exact recruitment video that you produce therefore depends greatly on your brand, the image that you wish to convey and the sort of candidates that you would like to attract.
Hit the right note with your recruitment video
Unless you are an especially large company, it probably makes little sense to create a new video every time you recruit staff. Instead, it’s generally better to record a handful of videos that cover the basics – such as what your company stands for, what working there is like and current employees’ stories and experiences.
Such a video will give a candidate the right information to look back on when they next apply for a role with you.
How you can use your video to recruit staff
Once you’ve got a recruitment video, there’s so much that you can do with it to expose it to the widest audience. You could upload it to a video-sharing site like YouTube, where it can be found, shared and commented on by today’s computer-savvy candidates.
You could also publicise your video through Facebook, targeting ads to specific users, or you could make it accessible through your homepage. LinkedIn users, too, respond well to recruitment videos when they are incorporated into your careers page there.
There aren’t too many hard-and-fast rules around using video to recruit staff. But just remember, above all else, to stay true to your brand. This will help you to attract the right kind of candidate, extremely cost-effectively.