Written by Guest Author | March 6, 2018
If you are to get the right candidates in the interview room, you’ll need to appeal to those candidates in the right way. That’s why the writing of the most informative and compelling job descriptions is such a key part of online recruitment.
Here are just some of the techniques you should try to give your own firm’s job descriptions that bit more vital impact and relevance.
1. Come up with a clear job title
Is it obvious what the position title means from first glance, even for those from outside your company? If it isn’t, this may be because the title is too long or uses confusing terminology.
By carefully optimising your job title, you can come up something short and punchy, but also meaningful that even the most casual reader can quickly understand.
2. Outline what it’s like to work for you
Is the ‘vibe’ in your office formal or casual? Whatever your company culture may be, it’s vital to communicate this in the job description.
You may also do this in part by detailing certain specific features of life on your premises, such as morning meetings, team seminars and what travel arrangements are required to get to the office.
3. Stipulate the daily duties
Candidates will be able to better visualise what your vacancy is really about if you accurately describe the most mundane everyday requirements of the job.
Also consider what this job’s daily duties are likely to be in the future, so that the eventual recruit is unlikely to be surprised by how the position evolves over the coming months and years.
4. Detail the most valuable skills
What are the skills necessary for this job to be done to the required standard?
If the candidate is well-informed on these, they will be able to compare them to their own skills and consider whether they are a truly suitable candidate for the role. This will help to narrow down the list of applicants to only those who are a good match to the position.
5. Explain what would represent the greatest success
You won’t want the person that you eventually hire for this position to be merely ‘good enough’, so it makes sense to precisely describe what would constitute particular success in the role.
When every potential candidate knows this, those that walk into your interview room are likely to be more informed and better prepared to answer your most challenging questions.
If you are to recruit the best people for your vacancies, it isn’t enough just to know what your needs are for your open roles – they also need to be outlined in your job descriptions. This makes the most clear and informative descriptions all-important.
Follow the above steps, and you will maximise your chances of achieving this with your own firm’s job descriptions – and getting the best results from your online recruitment as a result.