Written by Guest Author | November 16, 2016
Potential candidates love finding out more about the company for which they could one day be working, and it’s important for an employer to have a means of accommodating this demand.
Installing a chatbot on the recruitment page of your website is an easy and cost-effective way to engage with talented individuals hoping to land a job at your organisation. Here are just some of the great reasons to place one on your own careers site.
It promotes human interaction
Candidates will often have very specific questions about your advertised vacancy. In fact, a given applicant’s query may be so obscure or specific that it wouldn’t make sense for the answer to be included in your site’s Frequently Asked Questions (FAQs) section.
This is where chatbots can help. Most of the time, you can have a human monitoring the live chat service, in readiness for a question to pop up. Such an operator will be able to offer specialist advice to your potential candidates, answering their pressing questions.
It is discreet
If a candidate is trying to look at the jobs you’re advertising on your recruitment site but they are being constantly bombarded with pop-ups, it will be harder for them to find the information they need. In fact, they may leave your site altogether.
A chatbot is not intrusive – it sits at the bottom of the page until the user is ready to engage with it. Of course, a candidate may not need to use it at all, but they are nonetheless likely to be reassured by its presence.
As a result, your online recruitment efforts will be boosted because the chatbot proves that you’ve thought about the user experience of your site – meaning that candidates may trust your company more than others in your industry.
It comes with an intuitive design
More and more candidates are searching for jobs through mobile devices, so it’s vital that your careers site is compatible with them.
You may have to spend a significant amount of money updating the design of your website to meet this demand, but chatbots give you one less thing to worry about. They are automatically optimised for mobile devices, thereby enabling you to cater to a larger demographic with minimal effort or expenditure.
Chatbots, however, are just one strand of the most effective online recruitment strategy. When you combine this technology with the expertise offered by Webrecruit, you will maximise your chances of securing some of the most talented candidates in your sector.