Written by Holly Watson | August 23, 2016
For recruiters wishing to attract and retain top talent, it is so often a more creative approach to hiring that brings the greatest rewards. One way recruiters can find new talent is to be present in the same locations and environments as their target candidates, so if you wish to take on more Millennials, some kind of mobile strategy is a must.
As inaccurate as the stereotype of Millennials spending their every waking hour glued to their smartphones may often be, it is nonetheless true that many of them have an intimate knowledge of many of the most popular mobile apps – and few are more popular than Snapchat.
First of all… what’s all the fuss about Snapchat?
With over 150 million daily users across the world, Snapchat is fast becoming one of the world’s most influential social media platforms. Users can not only share pictures and videos with their friends in real-time, but can also keep up to date with the latest news, and interact with an increasing number of digital brands that are using the platform to drive traffic and sell products.
If Snapchat is unfamiliar territory within your organisation, it may be time to sign up for an account and begin to grow an audience. When you think you are ready to take the plunge and attempt to attract Millennials in a creative way, follow our simple steps for Snapchat recruitment success.
Unlike Facebook and LinkedIn, where clear promotional strategies can be planned and tweaked months in advance, Snapchat was designed for ‘in the moment’ use. This makes it essential that you present your candidates with an authentic image of your business.
Snapping a ‘day in the life’ of one of your employees is a great way to begin, helping to ensure genuine engagement with jobseekers and graduates.
Work with a Geofilter
Snapchat allows businesses to create ‘Geofilters’, filters that only appear in specific locations and display a graphic or hashtag on top of existing pictures and Snaps. For example, if you wanted to recruit graduates, you could use your Geofilter at a university open day to get people talking.
Don’t take it too seriously
Snapchat is a great way to engage with Millennials and increase brand awareness during a recruitment drive, but its ultimate aim is to be fun. Don’t be too concerned about crafting the perfect brand image – the short lifespan of a Snap means it won’t last forever, so feel free to experiment.
As recruiting using Snapchat is a relatively new concept, there are lots of opportunities to get creative, try new things and explore – tear up the rule book and take your business in a new direction!
If you would appreciate assistance with finding the right candidates for your positions, whether Millennials or otherwise, please get in touch with leading recruitment agency Webrecruit today.