7 ways to manage your Twitter community – and turn followers into hires
You’ve set up your careers page on Twitter. You’ve spent a few months attracting potential candidates to your feed, formulated your sharing strategy, and know what hashtags to use to attract the eye of a potential recruit. So what can you do to retain your followers and continue to grow your user base?
There’s a whole host of tools available to hiring managers to help them manage their Twitter follower: from Hootsuite to SproutSocial, to Twepe, FollwerWonk and SocialOomph. However, if you neglect to get the mix right and don’t engage with your base – you run the risk of undoing all your hard work.
Here are webrecruit’s 7 top ways to manage your Twitter community and ultimately, turn followers into potential hires:
People buy from people. Avoid corporate lingo and inject some personality into your brand. A personable approach will humanize your brand, and encourage others to engage with you.
Help never goes unnoticed. Support and assist your Twitter followers by responding to their questions and requests. Provide the URL to your careers page; share the telephone number of your HR team or direct followers to your FAQs page. Going out of your way to help solve issues is a great way to build a relationship with your followers.
Start Conversations. When people are asked their opinion, they feel more a part of your community. Hiring a social media professional? Why not pose a question to your community around the topic and see who comes back. If it’s someone with a great Klout score for example, direct message them for their email.
Post your latest vacancies – but complement with commentary. Tweets operate in the same way a good headline does. Your message should encourage people to take an action. Bored of seeing ‘I’m Hiring! Job Title. Link. #hastag’? Experiment to catch the reader’s eye and ensure to tweet a combination of messages – not just repetitive similar 140-character status updates.
Return the retweets. Share other people’s tweets by retweeting posts that will be of interest to your followers. Retweet your most passionate followers and thank them when they do the same for you.
Make sure your content stands out. When you tweet a link, choose a statistic or a quote from the article you’re sharing that’s impressive and interesting. Likewise, when you retweet someone else’s tweet, customise the copy.
Repeat Tweets. The Twitter stream moves very fast so there’s a good chance most of your followers won’t catch your first tweet. If you’re sharing some exciting information or your own content, schedule multiple tweets using a platform such as Hootsuite.
Managing your Twitter followers on Twitter may seem time-consuming, but the reality is, it is not much different to managing an offline relationship. Communication and trust are key factors and by taking these techniques and tricks into account, you will build an active following and make a genuine difference to your organisation’s success.
For help with engaging and managing your Twitter followers, here are some additional tools worth giving a go:
– Use link shortners such as Tinyurl to keep your tweets within the 140 character limit
– Twitpolls enables you to create Twitter-based polls and gather your follower’s opinions
– Monitor the reach of your tweets using Tweetreach to ensure your message is working