Should online recruitment show ‘Pinterest’?
Pinterest has catapulted into the limelight recently, amidst the clamouring of media experts and marketing analysts claiming it to be the next big thing in social media. The image-centric platform allows users to pin items off the web onto virtual pinboards. Followers are then encouraged to connect with each other by sharing visual content that interests them.
Emerging statistics show Pinterest to be on a meteoric incline of user growth. Comscore data revealed Pinterest recently hit 11.7 million unique US monthly visitors, crossing the 10 million mark faster than any other standalone site in history.
Added to this, the high level of referral traffic it drives has sparked serious interest from businesses looking to capitalise on this upward success. So, the question for online recruitment is how will Pinterest affect the job market?
Firstly, from a candidate’s perspective Pinterest offers good prospects of getting noticed by potential employers. By creating a themed ‘career board’, job-seekers are able to display items that relate to their career experience. This might include a copy of their CV, pieces from a portfolio, press cuttings, or any other examples that showcase their work attributes.
As you can see, with a creative mind-set, candidates are able to make a visual impression on employers and add weight to their chances of being hired.
Secondly, from the position of an employer searching for new recruits, Pinterest provides the opportunity to see potential candidates in well-rounded light. They will not be presented only with a single document stating certain facts about a person, but instead be able get a much better idea of them as a whole; what interests they have, hobbies, past times, etc.
An added benefit with Pinterest is that it doesn’t let people tag you in photos. This allows for a more refined portrayal of that person to be accessed, which is a real bonus when Facebook has a tendency to be a little too ‘personal’ at times.
Thirdly, for online recruitment agencies there is a lot of scope to target new audiences on Pinterest. Statistics suggest that it’s driving more traffic than Google+, LinkedIn and YouTube combined. In keeping with Pinterest Ettiquette, however, users should avoid blatant self-promotion. Recruitment companies should adopt a marketing approach that showcases the brand’s culture, rather than being purely about selling a service.
Ways of doing this include, personalised staff bios, having ‘Guest Pinner’ boards which link to topics in online recruitment and dedicating space for visual CVs. Infographics are another highly effective way of displaying company data in an aesthetically pleasing and easy-to-digest format.
With all this going for it, in just the recruitment sense, it’s easy to see why Pinterest is fast becoming the buzzword on everybody’s lips. Across the board, it looks set to reshape the social media landscape and pave a new ways for businesses to attract and source talent.
It would appear, then, that social recruitment has just got ‘Pinteresting’.
This blog was written by guest blogger, Hannah Corfield.