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Should online recruitment show ‘Pinterest’?

Written by Kimberley Startup | March 14, 2012 | 6 Comments

Pinterest, social media, recruitment, webrecruitIs Pinterest the next big thing in social media? And if so, how will it change online recruitment?

Pinterest  has catapulted into the limelight recently, amidst the clamouring of media experts and marketing analysts claiming it to be the next big thing in social media. The image-centric platform allows users to pin items off the web onto virtual pinboards. Followers are then encouraged to connect with each other by sharing visual content that interests them.

Emerging statistics show Pinterest to be on a meteoric incline of user growth. Comscore data revealed Pinterest recently hit 11.7 million unique US monthly visitors, crossing the 10 million mark faster than any other standalone site in history.

Added to this, the high level of referral traffic it drives has sparked serious interest from businesses looking to capitalise on this upward success. So, the question for online recruitment is how will Pinterest affect the job market?

Firstly, from a candidate’s perspective Pinterest offers good prospects of getting noticed by potential employers. By creating a themed ‘career board’, job-seekers are able to display items that relate to their career experience. This might include a copy of their CV, pieces from a portfolio, press cuttings, or any other examples that showcase their work attributes.
As you can see, with a creative mind-set, candidates are able to make a visual impression on employers and add weight to their chances of being hired.

Secondly, from the position of an employer searching for new recruits, Pinterest provides the opportunity to see potential candidates in well-rounded light. They will not be presented only with a single document stating certain facts about a person, but instead be able get a much better idea of them as a whole; what interests they have, hobbies, past times, etc.

An added benefit with Pinterest is that it doesn’t let people tag you in photos. This allows for a more refined portrayal of that person to be accessed, which is a real bonus when Facebook has a tendency to be a little too ‘personal’ at times.

Thirdly, for online recruitment agencies there is a lot of scope to target new audiences on Pinterest. Statistics suggest that it’s driving more traffic than Google+, LinkedIn and YouTube combined.  In keeping with Pinterest Ettiquette, however, users should avoid blatant self-promotion. Recruitment companies should adopt a marketing approach that showcases the brand’s culture, rather than being purely about selling a service.

Ways of doing this include, personalised staff bios, having ‘Guest Pinner’ boards which link to topics in online recruitment and dedicating space for visual CVs. Infographics are another highly effective way of displaying company data in an aesthetically pleasing and easy-to-digest format.

With all this going for it, in just the recruitment sense, it’s easy to see why Pinterest is fast becoming the buzzword on everybody’s lips. Across the board, it looks set to reshape the social media landscape and pave a new ways for businesses to attract and source talent.

It would appear, then, that social recruitment has just got ‘Pinteresting’.

This blog was written by guest blogger, Hannah Corfield.

6 thoughts on “Should online recruitment show ‘Pinterest’?

  1. Jennie on Reply

    I think that is one of the so much important info for me.

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  2. Top Falade on Reply

    I can see the potential, but what I see on Pinterest at the moment doesn’t lead me to believe that this will be the direction it will go. Like Hannah said its easy to get carried away with the hype.

    1. Hannah on Reply

      There is certainly a void between what the statistics say and what, I personally, perceive to be the great business potential on Pinterest. Having said that, I think that in America where it is much more widely used than here, it is an entirely different story. What we are waiting for is the UK boom, then early adapters will reap the awards. Thank you Top Falade for your comment, much appreciated.

  3. Jeremy Pierce on Reply

    I think there are opportunities with Pinterest, but that has to be tempered with a knowledge of one’s own market.

    My background is executive recruitment within the food and drink FMCG market, and our target audience’s take-up of Pinterest is likely to be minimal at best. That’s not to say there wouldn’t be some opportunity, but there’s a need to take some numbers with a pinch of salt.

    There are upwards of 350 million people in the US, and 70 million plus in the UK. A search for a great chief engineer who is willing to live in Blackburn is (and I genuinely wish this wasn’t true) unlikely to be aided by Pinterest.

    Agree with the last comment – great for certain industries, but bare in mind your audience.

    1. Hannah on Reply

      I think you make a very valid point Jeremy. It’s very easy to get whipped up in the ‘blogosphere’ hype over certain statistics and make grand assumptions based on very little hard evidence. Like you say, it all boils to knowing your market and finding ways to infiltrate it.

  4. Claire Faulconbridge on Reply

    There is also huge potential for recruiters, both agency and internal to create fantastic looking job adverts on Pinterest, although at first glance it seems more suited to internal recruiters.

    Clearly certain industries will lend themselves to this more than others, such as creative digital agencies and IT or marketing related roles but with a little imagination, this could be applied to a huge variety of roles.

    A great example of the possibilities available can be found here:

    Interactive, well-executed and a sense of humour and fun that seems to be intrinsic to their business.

    An exciting new way to attract new talent and in terms of companies, there are several companies globally that have already utilised Pinterest successfully as part of their recruitment process.

    Definitely one to watch.

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