Written by Kimberley Startup | October 8, 2012
Having a strong brand name is of paramount importance in recruitment if you are to be at the top of your game.
Branded recruitment advertising captures and expresses what it’s like to work for your organisation, and particularly for recruitment activity, can make the difference between attracting and losing star talent.
But which companies are embracing the business of branding? And those that aren’t using branded advertising, why not?
We asked hiring managers from all industries about their use of employer branding within their recruitment strategy, and this is what they said:
Whilst the survey results show large companies tend to dominate the branded recruitment advertising space over small to medium sized businesses – the gap is closing.
Today, the nature of online recruitment means you don’t need to be a big company to create buzz around your brand. Rather it’s what you do that makes you who you are, and how you project that to others that makes you memorable.
If you are a hiring manager considering using branded recruitment advertising, knowing where to start can be tricky. Contact the webrecruit team today on 01392 829400 or request our brochure to find how our branded recruitment advertising solutions can benefit you.