The Recruitment Benefits of Blogging
Did you know, according to Jobs & Careers Magazine, there are now estimated to be over 100,000,000 active blogs worldwide on platforms such as WordPress, Blogger and Tumblr.
WordPress alone generates over 500,000 new posts and 400,000 new comments on an average day and over 322 million people view more than 2.5 billion pages each month.
Whilst such activity is a great way to educate and engage with the community, blogging can also pay dividends in your hiring efforts. In fact, one of the most powerful things about blogs is that they add a ‘human touch’ to companies. And when else is it as important to show a ‘human touch’ than when you’re trying to convince someone to come and work for you?
Take Microsoft as an example. Their jobs blog discusses technical careers at Microsoft, and they even have a video blog demonstrating what it’s like to be interviewed for a technical position.
By connecting with your professional community, you will establish yourself as a go-to source of information in your specialist area. And if done correctly, this will raise your profile significantly as well as attract interest from potential candidates. So where do you begin?
With many considering writing a blog to be a professional necessity, we decided to show you what exactly the recruitment benefits of blogging are.
When used as part of your hiring strategy, a recruitment blog enables you to:
– Build relationships with potential new employees, as well as other people within your industry
– Promote yourself as a valued thought leader and trusted source of information
– Promote the working environment of your company
– Build a talent pool of readers who offer feedback and share opinions
– Provide updates about your company
– Profile existing employees and departments
But, if like many businesses, you’re short-staffed, you’re probably thinking, who has the time to blog? Don’t worry; we have some tips to help you with writing and managing your recruitment blog too.
– Consider asking employees to provide a blog. Who better to tell the story of your company than your staff themselves?
– Write a collection of articles to post in quick succession. An active blog ranks higher in Google and readers are more likely to return if they get fresh content
– Research other blogs and identify recurring themes that spark discussions
– Communicate with potential employees by publishing information about your company, news and any other information about your industry
On a final note, it is important to understand your reasons to start a recruitment blog as there needs to be ongoing commitment within your company to keep the blog regularly updated.