Written by Kimberley Startup | October 22, 2012
Results from webrecruit’s latest survey indicate that social networking for recruitment usage is on the rise.
The study revealed that 51% of respondents from a range of industry and business sizes were currently using social networks for hiring staff, including LinkedIn, Facebook and increasingly, Twitter.
Yet, the way that Twitter is so frequently used by leading employers, such as Microsoft, shows it can be an effective medium when it comes to recruitment. So how do you effectively use Twitter to attract talent?
Twitter-based recruitment messages tend to be a short, precise message and call to action. Typically the tweet will be a job vacancy or job-related news with a link to a web page. But with just 140 characters to voice your hiring message, how do you share this vital information in your tweet?
Here are some tips to help you write, share and amplify your recruitment message to attract talent on Twitter:
1. When sharing your job posting, use the #jobs or #career hashtags to ensure your tweet gets categorised correctly
2. Use #tags sparingly and strategically. Always use the #jobs or #careers, and if there’s space, use one or two more, such as job sector (e.g. #IT)
3. Always include a location, such as #London. This will help ensure your tweet gets the attention of job seekers actively looking for jobs in that area
4. Avoid abbreviations. If your job title is too long, you’re probably recruiting for a more complex role which Twitter is not always suitable for
5. Don’t put #tags in job titles. Whilst it’s important to use #tags so your jobs show in searches, having them in the title is distracting and makes them hard to read
6. Make sure your company’s name is in the tweet. It’s a great way to brand your company alongside your job openings.
7. I’m sure it goes without saying, but remember to use a URL shortening tool for the job posting link or careers page. http://tinyurl.com/ is good.
Now you know how to share your twitter recruitment messages, you should aim to tweet two or three times a day. But no more!
You want to get your tweets to the right followers, but you don’t want to spam them. Too many tweets per day will quickly make them unfollow you.
To help you get started, here are a couple of examples:
Remember, when using Twitter as part of your hiring strategy, it should be used to complement your existing recruitment strategy. Use it to drive jobseekers to your website, vacancy page or company blog.
To find out how webrecruit uses social media to attract quality talent, get in touch with the team on 01392 829400 or request our brochure