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What are you ‘Tweeting’ about?

Written by Kimberley Startup | October 22, 2012 | 3 Comments
Tweet tweetResults from webrecruit’s latest survey indicate that social networking for recruitment usage is on the rise.
The study revealed that 51% of respondents from a range of industry and business sizes were currently using social networks for hiring staff, including LinkedIn, Facebook and increasingly, Twitter.
Yet, the way that Twitter is so frequently used by leading employers, such as Microsoft, shows it can be an effective medium when it comes to recruitment. So how do you effectively use Twitter to attract talent?
Twitter-based recruitment messages tend to be a short, precise message and call to action. Typically the tweet will be a job vacancy or job-related news with a link to a web page. But with just 140 characters to voice your hiring message, how do you share this vital information in your tweet?
Here are some tips to help you write, share and amplify your recruitment message to attract talent on Twitter:
1. When sharing your job posting, use the #jobs or #career hashtags to ensure your tweet gets categorised correctly
2. Use #tags sparingly and strategically. Always use the #jobs or #careers, and if there’s space, use one or two more, such as job sector (e.g. #IT)
3. Always include a location, such as #London. This will help ensure your tweet gets the attention of job seekers actively looking for jobs in that area
4. Avoid abbreviations. If your job title is too long, you’re probably recruiting for a more complex role which Twitter is not always suitable for
5. Don’t put #tags in job titles. Whilst it’s important to use #tags so your jobs show in searches, having them in the title is distracting and makes them hard to read
6. Make sure your company’s name is in the tweet. It’s a great way to brand your company alongside your job openings.
7. I’m sure it goes without saying, but remember to use a URL shortening tool for the job posting link or careers page. http://tinyurl.com/ is good.
Now you know how to share your twitter recruitment messages, you should aim to tweet two or three times a day. But no more!
You want to get your tweets to the right followers, but you don’t want to spam them. Too many tweets per day will quickly make them unfollow you.
To help you get started, here are a couple of examples:
Hiring Tweet Examples
Remember, when using Twitter as part of your hiring strategy, it should be used to complement your existing recruitment strategy. Use it to drive jobseekers to your website, vacancy page or company blog.
To find out how webrecruit uses social media to attract quality talent, get in touch with the team on 01392 829400 or request our brochure

3 thoughts on “What are you ‘Tweeting’ about?

  1. Becky Gloyne on Reply

    Thanks for the post and an interesting read.

    You mentioned Twitter being used frequently used by Microsoft and Apple. I know the Microsoft recruiters are active and use social media effectively for their recruitment but I still haven’t been able to find Apple’s recruitment teams feed, please can you share this?

    Personally I have recruited people for Nokia via Twitter, internationally too. Tags like #careers, #jobs and #ukjobs have been 100% completely meaningless to us too. We tag job titles and add #nokiacareers at the end of our posts – which we communicate in our messaging and on our career website. The #nokiacareers has been really effective in for people finding us, engaging with us and for our listening platform.

    The most important lesson I learned with social, in agreement with Andy – there is no ‘one’ way for all companies/agencies. You have to try/test, ensure you have tools to report back, so you have a solid understanding of what works and doesn’t.

    Becky

  2. Andy Headworth on Reply

    Are you serious? This is not the best advice for Twitter. Let me explain why.

    Firstly, the question you need to answer, is what value you are adding for your followers here? Why should all those people follow this Twitter account? You post random jobs across the whole of the UK. It is impossible for a candidate to follow this feed – it would be complete luck if the right job for them (based on their needs) appeared in their feed for their location in the UK at a particular time. This effectively renders this as useless.
    Having searched and found you have had no re-tweets and no engagement (not even any questions asked) on this account, it tells you something.

    One cap doesn’t fit all, and neither does one Twitter feed of jobs. If you are going to have a specific job feed twitter account (which I do agree with by the way), then have specific Twitter accounts for different sectors/industries. Then you add in location tags and suddenly you have a meaningful service for a job seeker.
    Convert your Twitter account to the new format (with the header photo) and then insert all the different @accounts in the graphic – this immediately directs people to the right place. The two words should be relevancy and focus.

    Then there is the #hashtags issue. Have you even bothered to click on those hashtags and see what the results look like – even more random than your feed. There is no focus, no specialisms, no geography. Tags like #careers, #jobs and #ukjobs are 100% completely meaningless unless you use them in a more complex boolean string in the advanced search on Twitter. And lets be fair most people don’t even know what a boolean search is let alone use one!
    If you are going to use them, do your research, find the ones that are specific to the jobs you are placing – industry, skills, locations, titles etc This allows candidates to at least be specific in searching for jobs that are relevant to them. (And of course tell them about the hashtags – write a post explaining the different ones you are using and why. Most people on Twitter don’t know what a hashtag is and can be used for effectively. Share this link regularly on the job feed pages)

    Your point- “don’t abbreviate the job title – if it is too long Twitter isn’t the right place to post the job”- is crazy. You don’t have to use the job title that the client tells you they want (it is often not the words people use to search for those jobs anyway), find the more common version and use that. It will have more relevance and will help you get more clicks on your links. They will see the client’s job title when they see the job advert anyway.

    In terms of shortening links, Goo.gl and Bit.ly are better shorteners from a tracking perspective, but that is personal choice.

    I do think Twitter job feeds work as long as a company does have a separate account for engagement. But there should multiple twitter accounts specific to the industries you are recruiting in. Then you are giving candidates the option of whether they want to follow your jobs on RSS, email alerts, Twitter and SMS – it is all about giving them the choice of message. And of course you can use your main Twitter account to help direct people to the right accounts.

    I do hope you choose to post this response on your blog.

    Andy

    1. Web Recruit on Reply

      Hi Andy,

      Thanks for your comments regarding my recent post. I completely appreciate the majority of the points you make above, however, I do think that it has been misread.

      I’m sure you’re not oblivious to the amount of vacancies that are now posted onto Twitter. For those who do chose to use Twitter as an additional resourcing tool, I felt that these were genuine suggestions that would help in putting that tweet together in just a few characters.

      At webrecruit, we have two twitter feeds. One is our corporate voice and the other is tailored to just job openings. Why someone would want to follow a job posting feed is entirely down to that individual, but those who are very active on Twitter may choose to do so.

      I’m not too sure which account you are referring to in this message, but I take the point and completely agree that just solely recruitment focused content is boring. That’s why we decided to set up a dedicated jobs feed (rightly or wrongly) alongside our standard Twitter account which acts as our corporate voice.

      Overall, Andy, I do understand and appreciate the angle you are coming from. But by no means do I think that Twitter is a job board or that it should be used purely to share job vacancies. But as a recruiter, you may find it a useful tool to complement your existing hiring strategy to help share some of your vacancies from time to time.

      I hope this clears things up for you.

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