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Pinteresting Recruitment

Written by Kimberley Startup | November 21, 2012 | 3 Comments
With the rise of social media, a 2-page formulaic CV is quickly becoming an old fashioned way of understanding what personality and talents a candidate has.
Today, it’s all about their Twitter feeds, LinkedIn profile, Facebook, and increasingly, Pinterest.
In June this year, Pinterest recorded a staggering 10.4 million users, and 400% month-on-month growth, making it the fastest growing social media site in history.
The site is also responsible for sending more referral traffic to websites and blogs than Twitter, Google+ and LinkedIn combined. Those are pretty impressive statistics considering they only really got going this year.
So the question that begs the answer – could Pinterest be a great source for attracting talent to your company?
Of course it can.
As online users, we enjoy looking at interesting and attractive things, and now companies have the ability to show people their vacancies, their company and their culture using Pinterest.
Here are my pinteresting tips for using Pinterest to recruit:
Pin pictures and information about your company and job openings using photos and graphics
Include links within your images and pin descriptions to drive traffic to your company website
Nurture relationships and build your company by re-pinning and liking helpful content
Tell your story as an employer to your growing audience
Engage your audience with visually stunning content and positive messages
Reach out to specific audiences by creating different pin boards (it’s particularly good for targeting creative and social media types)
Expand your talent pipeline and gain some perspective on the interests of potential candidates
Showcase your culture, values, employees and work environment – offer a visual of what it’s like to work for your company
Try not to go too edgy. People appreciate something that is familiar and similar to them.
Whilst Pinterest might be a relatively new platform, its potential for companies to develop their employer brand, grow online communities and drive traffic to their website is hard to ignore. And its rise in popularity gives even more credibility to recruiting.
Like any social network, it can take time to build an engaged community on Pintetrest, but it offers new and untapped talent pools (and it’s free). And, if you can catch the eye of your perfect candidate on Pinterest, then surely it’s worth the effort?

Additional Resource:

This infographic provides some interesting Pinterest facts, including user demographics and how it compares to other social platforms. There are also some more tips on how to best use Pinterest for business.
Whilst you’re here, why don’t you also have a look at Webrecruit’s pin boards on Pinterest.
Have you used Pinterest to promote your brand? Perhaps you’ve successfully recruited? Let us know below.

3 thoughts on “Pinteresting Recruitment

  1. Pingback: The Social Countdown to 2013 | Online Recruitment Blog | Job Hunting & Recruitment Tips Tricks & News

  2. Leona Matson on Reply

    Hi Ruth. I couldn’t agree more! Pinterest is definately more suited to certain industries than other. Likewise, it’s a great place to identify creative, retail or marketing types, but may not be such a great place to find your next accountant. Thanks for your feedback.

  3. Ruth on Reply

    Interesting topic and post. Pinterest has become a hugely popular site and it’s true, its benefits can stretch as far as aiding company recruitment. You can visual your company and its values to all who are interested. It is however, better suited to some industries over others. If your company is design, retail or product based or has an amazing place of work then go for it. However, other less glamourous businesses or those dealing with sensitive issues will find it difficult to benefit.

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