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How automated online video interviews can help with your customer service recruitment

Written by Kimberley Startup | May 16, 2013 | 0 Comments

Sonru Video InterviewingIf you’re responsible for your company’s customer service recruitment, then you’re probably not immune to the deluge of applications hiring managers often have to sift through when advertising such roles.

Take Webrecruit for example.  Last month alone we received an average of 70 applications per customer service role. That’s a lot of CVs to sieve through to determine the right person for your company.

So how do you identify one CV from the next when looking to recruit customer service staff – let alone who you should invite for a face-to-face interview?

Introducing automated online video interviews – the perfect first round interview tool

Starting with high tech businesses, the use of web-based video interviewing has taken the recruitment industry by storm as switched on hiring managers become increasingly aware of its benefits.

Just a few of the benefits include:

– Reduced hiring costs and time-to-hire

– Improved candidate experience

– Boosted employer brands

– Better talent brought on-board

But whilst automated online video interviews make it easy for almost anyone to use, knowing what to look out for and how to assess a candidate’s ability and aptitude for your role can be tricky.

Here are 3 key tips for getting the most out of automated online video interviews to help your customer service recruitment.

1.  Ask questions that will help you not only get your answer, but also give you a glimpse of the prospective employee’s personality, communication, presentation skills and more.  If you’re looking for some good questions to ask in your automated video interview, you may want to read: What questions should you ask in a video interview.

2. As the world becomes a more technological place, businesses increasingly look for those who can readily apply themselves to a computer and can quickly pick up new skills. The fact that you’re interviewing via automated online video interviews (and that they’re still relatively new) means you already have a head start in assessing your interviewee’s IT literacy.

3.  Ok, so it’s a little bit cheeky, but when replaying the candidate’s interview answers, take a peek at their living arrangements. Is there anything that could be deemed unprofessional showing up? Are their clothes strewn across the room? Is their desk area clean? This will tell you a lot about the individual’s habits, such as organsiational skills and attention to detail.

By using automated video interviews for your customer service recruitment, as opposed to a traditional ‘CV only’ technique, you can get your shortlist down, ensuring you don’t miss out on the excellent candidates.  What’s more, you can identify talent whilst saving time during the recruitment process – meaning you can focus on getting the right person for your team, sooner.

If you’d like to find out what other tools will help reduce your time-to-hire when recruiting customer service personnel, you might find our latest guide of use, 5 ways to reduce your time-to-hire. To download your copy simply click on the button below.

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