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Everyone’s Interested in New Opportunities, aren’t they?

Written by Kimberley Startup | August 1, 2012 | 2 Comments


Recruitment advertisingThe idea of a perfect candidate is one we hear all too often. Yet in this candidate-rich market, hiring managers are still constantly pining for that perfect hire – the one that’s hidden amongst the masses with a skill set perfectly suited to join your corporate brand. More commonly than not, you hear these candidates referred to as a passive job seeker.
But who are they? What is the difference between active and passive candidates? What impact do they have on your recruitment strategy? And why are passive candidates so highly sought after?
Anyone who has done recruiting will understand the difference between active and passive candidates. The most common definition for a ‘passive candidate’ is employed, but not looking for another opportunity. An ‘active candidate’, however, is a candidate that is currently seeking a new employment opportunity.
Yet, a recent poll by webrecruit found the meaning of active and passive may not be so clear cut. The survey taken part by 749 LinkedIn users, asked candidates how they would best describe themselves in terms of searching for new opportunities.
The results revealed 46% of candidates would consider themselves as active job seekers currently looking for a job. 9% were passive and would not initiate candidacy, and another 4% were not interested in opportunities at all. The remaining 41%, however, are not actively looking for a job, but are curious about opportunities they see before them, and are more commonly referred to as the actively passive. So what does this mean for recruitment?
Many argue that a passive or curious candidate is more desirable than an active candidate. This is because, unlike active candidates, they aren’t looking for jobs and must, therefore, be better.
But reaching the passive market can be a challenge. After all, passive candidates aren’t looking for a job and are not using the traditional recruitment platforms. As such, business networking, social media and direct candidate sourcing become key channels to recruit these types of individuals.
The fact is, as recruiters, we have to seek out the right candidates – passive, active and everything in between – regardless of their current working status. Which means we have to be vigilant in the resources we are using, and more importantly, how we are using them.
In reality, no type of candidate is better than the other. Rather, the best candidate is the one that best meets your needs, is the best person for the job, and the best person for fitting into your organisation.
And these findings show now, more than ever, the importance of embracing an integrated recruitment strategy comprising both social media and traditional recruitment methods in order to identify the best person for the job.
To find out how webrecruit use an integrated strategy to target both the active and passive candidate market, get in touch with the team on 01392 829400 or click here for more information.

2 thoughts on “Everyone’s Interested in New Opportunities, aren’t they?

  1. Leona Matson on Reply

    Thanks Josh. Glad you like the article. Video interviewing is an excellent answer to passive candidates, and not only that, but it also offers an enhanced candidate experience (which we hear too often needs to be improved) and projects a positive image of your brand by showing respect for both the candidates’ time and the needs of their current job.

  2. Josh Tolan on Reply

    Great article about the difference between active and passive candidates. It’s true many recruiters are looking for passive candidates, but these candidates can be very hard to find. Even when you engage with a passive candidate and pique their interest, it can be doubly hard to schedule an interview around their packed schedules. This is where interviewing through online video can really help in acquiring passive candidates. Instead of an in person meeting, passive candidates can interview with interested employers around their schedules and from their webcams. This makes it much easier to schedule an interview with the passive candidates you crave.

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