Written by Kimberley Startup | June 10, 2014
Recruiting staff of the right calibre can be tricky, even at the best of times. In reality, you’re likely to be up against stiff industry competition, and certain niche expertise may be hard to find. Some candidates may also feel that little too comfy in their present role.
What does all of this mean? Well, it certainly means that your employer proposition needs to be as strong as possible. You need to convince active and passive candidates alike that you really are a great employer to draw them in. Here are some of the ways to do it.
1. Embrace social media
There’s nothing quite as powerful as the Internet for building your online brand and reaching more candidates. The great thing about social media is that it’s personal. It’s not about an impersonal company homepage – it’s about flaunting your brand’s true personality, giving candidates an insight into what it’s really like to work for you.
2. Write great job adverts
Don’t just write about what a role involves – talk about why it’s great to work for your company as a whole. After all, the two go hand in hand. Carefully consider the language used, ensuring that the tone matches well with your desired brand message. Make it engaging to read, and target it at the right people.
3. Show social responsibility
Socially responsible practices are firmly mainstream these days. Candidates increasingly want to know that you follow such practices, being friendly towards the environment in your everyday operations, supporting charity and generally demonstrating that you care about making the world a better place.
4. Flaunt your firm’s individuality
Know what makes your company especially different from the rest. Perhaps you can offer a quirky working environment or opportunities to work internationally… or maybe the likelihood of promotion is high? Whatever, spell it out loud and clear so that every candidate knows.
5. Highlight all of those perks
It may only be something small that you offer over the competition, but it may be just enough to make a candidate choose you. Do you have dress down Fridays? Training opportunities? Free breakfast for staff? Amazing parties? Again, recruiting staff can be so much easier when every candidate is made aware of these perks.
6. Be confident about your brand message
It’s vital for candidates to feel that they can buy into your company ethos. So, don’t be shy in talking about it. Shout loud and proud about what’s great about your brand – and back it up with past awards and successes, to give the candidate that all-important sense of security.