Humanising recruitment: Should recruitment return to the basics?
Remember when recruitment was all about building relationships? When it was about getting to know the candidates, their passions and their motivations? When the focus was on providing a great candidate experience? …What changed?
The reliance on technology by today’s recruiter has seen huge transformations in the recruitment industry. Whether this is for better or worse, one thing for certain is candidate care is no longer a priority.
Instead of picking up the phone and speaking to candidates, it’s not uncommon for recruiters to rely on emails and InMails. For example, when a candidate applies for a job, they get a standardised bounce-back email with the words we all dread to hear: ‘Thank you for your application. We will be in touch shortly’. In other words, ‘We’ve received your CV which has now entered the black hole’.
Such reliance on the bounce-back email as well as other technology solutions is just the icing on the cake when it comes to the injustices of recruiting. So what needs to change?
Whilst we cannot escape technology or mass communication, there is absolutely no reason why we can’t personalise or humanise our message to candidates.
Seeking out the talent and goodness in every individual is where our focus should lie. And as a recruiter, it’s our job to help align a person’s talent with what is possible within our client’s company.
Without understanding your candidates’ goals, aspirations, motivations and drive, they can only join a company for the financial stipend or bonuses. Yet what makes an organisation truly successful is having a team who care about making a difference – not just to their own lives but to the lives of others as well.
According to Matthew Jeffrey, we must bring back the basics of recruitment, including:
– Picking up the phone
– Building relationships with your candidates
– Identifying their key motivators
– Understanding your clients’ business strategies and cultural fit
– Aligning your candidates’ needs to your clients’ organisation
Humanising recruitment is the key to any successful hiring campaign. It’s not just about the formulaic, rigid and formal hiring process. It’s about how significant one can be; it’s about making a difference to a business and the lives of others, one person at a time.
To find out more about humanising the recruitment process, check our Matthew Jeffrey’s latest article ‘Recruitment 5.0 The Future of Recruiting – the Final Chapter’.
At webrecruit, the nature of our model is to deliver a transparent service – one that allows the end employer to build relationships sooner with a candidate. And maintaining and developing relationships with the job seeker is always our priority.
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