Have you considered Instagram as a staff recruitment portal?
Such social media platforms as Facebook, Twitter and YouTube have all been covered in detail by webrecruit (http://www.webrecruit.co.uk), with their suitability as online staff recruitment portals having all been scrutinised. But have you ever stopped to think about the impact that an Instagram presence could have on your company’s ability to attract the best quality and most motivated candidates, especially as far as employer branding is concerned?
Most people know Instagram as the social networking service that allows users to share and apply a digital filter to their pictures, but there’s infinitely more to the platform than that. For one thing, many household name companies have started accounts on Instagram in the years since its late 2010 launch, including Apple, Nike and Starbucks. One of the great things about Instagram is the way photos can be shared not only on Instagram itself, but also other social networking services. Many of the aforementioned companies have therefore been using the platform to engage potential customers and employees alike with information and imagery relating to their products or services.
Like many other social media platforms, Instagram has really made the most of the proliferation of smartphones, tablets and similar mobile devices, with a particular emphasis on the “media” side of the equation. In a sign of the esteem in which the platform has come to be held by other social networks, Facebook successfully purchased it for around $1 billion in 2012. Really, the key to Instagram’s success in assisting employers in their branding and staff recruitment is the fact that an image really is worth a thousand words, although the ability for users to comment on shared pictures means that there can also be plenty of words involved.
Starbucks, for example, led by its former Employer Brand Manager Jeremy “Jer” Langhans, posted pictures on the service of all of the things that gave potential candidates a positive impression of what it would be like to work at the company. Photos included of the stores themselves, the people in them and the products on sale. The present library of images that Starbucks has placed on the platform include the Baristas working in its outlets, corporate sponsored promotions and, of course, the coffee itself. Starbucks’ use of the service has been credited with giving the company a cooler and more fun image than what might have once been expected of a mere coffee shop, significantly aiding staff recruitment.
As well as improving your company’s image and drawing more potential candidates as a result, you can use the app to search for hashtags and users. Such features have boosted Instagram’s status as a niche staff recruitment and employer branding tool. With greater Facebook integration, connection features and desktop searching all anticipated for 2013, webrecruit (http://www.webrecruit.co.uk) clients are advised to keep their eye on the platform, while carefully considering its merits for their own campaigns.