Written by Guest Author | May 15, 2017
If there’s one aspect of the hiring process that helps to show that recruitment technology is not just a fad, it’s the candidate experience.
Past studies have indicated that a large proportion of jobseekers continue to have poor candidate experiences, citing such problems as unclear application instructions, extremely long application processes and minimal job descriptions.
Even worse news is that according to one survey, 72% of candidates with a poor candidate experience share that experience with someone else, whether directly or online.
The news of a certain company providing a poor candidate experience spreads fast – so how can recruitment technology help to ensure that even your rejected candidates only have all of the right things to say about your company?
1. Give candidates the ability to talk to a human
The days when it was seen as a sign of strength for a company to project a distant, impersonal, corporate appearance are long gone. Today, candidates like to deal with human beings, including communicating with an actual person at your company.
You don’t need the most up-to-date technology to do this – email or text may suffice just fine if you don’t or can’t stretch to an online ‘chat’ facility. Nonetheless, it can make a big difference to how a candidate perceives your company, and how likely they are to engage with your firm again.
2. Take another look at previous candidates
Candidates’ frustration with your slow hiring process can be eased if you already have a talent pool to dip into, consisting of candidates who may have applied for a job with you previously but were turned down, or even just passive candidates who may not even know your company yet.
Whatever – getting back in touch with someone to whom you said “We’ll keep your CV on file in case another relevant opportunity arises” helps to make the right impression on them, for the simple reason that you lived up to your promise.
3. Analyse data arising from your recruitment efforts
With the right recruitment technology platform such as the Fusion package that we offer here at Webrecruit, you can draw upon analytics that tell you how you’re doing with your recruitment advertising efforts so far, and which approaches are working better than others.
When you have a better awareness of which advertising channels and job boards are giving you the best results and even which recruitment agency is giving you the best returns for a certain role type, you will be in a better position to deliver a slick and efficient recruitment process. This, in turn, helps you to give all of your candidates a more positive experience.
Could Fusion be the best recruitment technology package for your own company’s hiring efforts? Request a demo from Webrecruit, and you will soon be able to learn more about the software and how much more it could bring to your firm’s recruitment process.