Written by Holly Watson | March 8, 2017
If you’re a small business, you might think that you don’t need a careers site. In fact, there are a number of common misconceptions about careers sites that can deter SMEs from using them.
Do any of the following statements sound familiar?
“My business doesn’t hire frequently enough to justify having a careers site.”
“A careers site is too expensive.”
“I don’t see the value that a careers site can bring.”
While these are understandable concerns, they’re not necessarily true; careers sites can bring true value to your recruitment efforts, no matter how big (or small) your hiring requirements are.
So, what are the benefits that careers sites can deliver to small businesses?
1. They’re a great way of collecting speculative applications
Just because you don’t advertise dozens of vacancies a month, it doesn’t make your careers site defunct.
Even if you’re not currently hiring any new employees, you should include a ‘Job Alert’ tool within your careers site where interested jobseekers can register their details speculatively and sign up to receive alerts when you are recruiting.
Constantly receiving speculative applications means that you have a pool of ready-made talent available when the time does come to recruit, meaning that you can hire faster and more effectively.
2. They’re a great employer branding tool
If you’re a small business and looking to grow, developing your employer brand is vital. A positive reputation as an employer will help you to beat your competitors and attract the best talent to your business.
A careers site is a fantastic employer branding tool; in fact, 61% of talent leaders cited their careers site as their top channel for building their employer brand, in the LinkedIn Global Recruitment Trends 2017 report.
Use your careers site to talk about your values and your culture. Focus on what’s important to you as a business and shout about any benefits or perks that you offer to your employees.
3. They provide a personal touch to your website
Company websites tend to focus on your products and services, rather than the people within your business.
A careers site provides a more personal touch and allows visitors to find out more about your team, your culture and your offices. Give your team a voice by including staff testimonials and blog posts written by your employees.
Include photographs of your employees, offices and social events to allow candidates to visualise what it’s like to work for your business. You can also try experimenting with video content; the list of things you can do is endless.
4. They’re good for the candidate experience
An attractive and engaging careers site coupled with a simple applicant tracking system (ATS) makes for an excellent candidate experience.
By allowing candidates to find out more about working for your company on your careers site before they click through to submit an application via your ATS, it means that the candidate journey is consistent. It also eliminates the need for them to leave your careers site and apply via email, a third party agency or a job board.
Thinking of implementing a careers site? Contact our team on 01392 823 137 or find out more about our technology solutions.