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5 Key Reasons Why You Should Implement an Applicant Tracking System this Year

Written by Kimberley Startup | March 5, 2014 | 1 Comment
software-300x2372013 was an impressive year for advancements in recruitment software and 2014 is set to see this advance even further.
For anyone currently using an applicant tracking system (ATS) to support their hiring strategies, the benefits are undoubtedly making a noticeable impact on your internal recruitment.
But for those businesses that have yet to embrace an ATS – the question of why should you, is fast being overridden with why shouldn’t you?
With an increasing number of businesses offering candidate management systems and ATSs, many HR professionals are fast-realising the benefits of using this form of recruitment software. But if you are new to the concept, here are our 5 top reasons why you should consider an ATS.
5 reasons why you should implement an applicant tracking system:

1.    Impressive candidate communication

With competition for candidates on the rise, it is more important than ever to ensure that your applicants receive updates and information throughout the course of their recruitment journey to retain their interest and avoid drop-offs. But as many hiring managers know, keeping track of this and managing it successfully is far from an easy task.
Therefore, any high specification ATS should come with the ability to set up automated candidate communications; allowing hiring teams to deliver communication to candidates with the touch of a button.

2.    Reporting made easy

In a few simple steps, an ATS allows the user to pull off highly detailed reporting on areas such as the source of applications, cost-per-hire and even time-to-hire.  This recruitment software data empowers hiring managers to spot weaknesses in their recruitment processes.
With different administrative status levels, department managers also have the ability to use these reports to evaluate their team’s activity, helping them to identify any employees who may be underperforming and equally those who are excelling in their activity.

3.    Social media integration

Most ATS’s should allow you to link up and connect with the social media platforms of your choice.
Sharing your jobs via social media is an excellent platform to engage with active candidates, interested in working for your company. Therefore, most ATSs should allow you to link up and connect with social media platforms of your choice – whether that’s LinkedIn or Pinterest, Facebook or Twitter.

4.    Increase your candidate talent pool

With the functionality to manage your applications via one platform, comes the ability to develop your own candidate talent pool.
With candidates applying directly to your company, you are able to create a database for your own direct hiring as opposed to using external sources. Think of it as ‘talent on tap’!

5.    Meet mobile demand

7 out of 10 jobseekers have already used a mobile device to search for a new role, according to enhance media. Therefore, it is more important than ever for your application process to be mobile friendly to ensure you do not miss out on this talent pool.
To avoid alienating your mobile audience, implement a mobile-friendly ATS platform that allows your mobile browser to search for vacancies and, if possible, apply directly for your recruitment in a few simple steps.


There are many reasons to look to implement recruitment software this year. The key things to consider are how important it is for your company to reduce your cost-per-hire, improve your employer brand and dramatically reduce your time-to-hire?
About Webrecruit
This year, Webrecruit has introduced WR-Fusion Recruitment Software. Our enterprise level ATS boasts a wide remit of functionality delivered via a flexible, user friendly platform. For full information, including all specifications and pricings, request a brochure here.

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  1. Pingback: 3 Ways to Reduce the Cost of your Staff Recruitment | Online Recruitment Blog | Job Hunting & Recruitment Tips Tricks & News

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