Written by Kimberley Startup | June 10, 2015
When investing in recruitment software it can be easy to get carried away with the applicant tracking system side, and all the benefits it will deliver you. But, let’s not forget the all important front-facing element, your careers site.
Any savvy HR professional knows a careers site is much more than just a window into your company. It is the perfect platform to reach out to candidates and promote why your company is great to work for.
The recruitment software implementation team here at Webrecruit work closely with clients when building their careers site, and have therefore learnt a trick or two along the way.
Here, we share with you 7 recommendations for ensuring your career site is engaging for candidates:
1. Make it social
Social media is a commonly used interactive platform. So why not make use of this popular channel and ensure to include them within your careers site.
Clearly display links to your social media channels allowing your candidates to visit them and discover more about your brand and its interactive approaches.
Live on-site Twitter feeds are also a great way to share the buzz of your business to your candidates. Also, don’t forget to include ‘share this job’ functionality to allow candidates to promote roles to their followings.
2. Keep them on track
A clever little ‘top tip’ from our recruitment software team is to make sure that any links away from your careers site (even those to other parts of your website) are set to open in a new tab.
This ensures your careers site remains on your candidates’ screen and will prevent them navigating away, getting distracted and possible abandoning their application.
3. Share the facts
Although not the most lively form of engagement, Webrecruit highly recommends including some FAQs on your careers site.
This presents two benefits: it keeps your candidates in the know and it helps to free up your team’s time from answering the same questions to multiple candidates.
FAQs used should include guidance on your organisation’s hiring process, such as expected waiting times and common interview styles.
4. Brand reinforcement
Hopefully your employer brand is being used to your advantage as often as possible already. But, if not, a careers site is the ideal platform for really showing it off.
Share your brand values and make them prominent. By using imagery and attention-grabbing graphics to reinforce these messages, and create a sense of desirability of your business as a great place to work.
5. Face value
Candidates with a lot of aspirations are great to have within a company. Candidates of this nature will want to know who the key contacts are in your organisation.
Your careers site is a great place to share a message directly from your CEO or MD to your candidates. Be sure to make it an inspiring and personal one, which speaks for the values your company upholds.
6. Let them in
Use your careers site to share the inside scoop on what it’s like to work at your company. There are multiple ways to do this, but most importantly. keep it exciting.
We recommend sharing information on how the business came to be, what your goals are and the type of work you get involved in.
Also, share information on the local area to entice candidates to relocate, and share staff socialising information to highlight the team spirit of your company.
Another great piece of content to include in this section is quotes and stories from existing employees, on what they think of working for your organisation
7. Visual stimuli
When considering how best to visually present your careers site, the use of corporate colours and branding is important. But an element of extra creativity is highly recommended.
Opt for bright and interesting imagery and be sure to steer clear of generic photos that don’t really mean anything.
Additionally, real photos of your offices or your team working on a recent campaign are a great way to make things personal and unique to your company.
Fusion is recruitment software from Webrecruit that delivers a seamless candidate experience and all the tools busy HR teams need to achieve their recruitment strategies.