Written by Holly Watson | April 26, 2017
If you think that your careers site is simply just an add-on page to your website where you list your current vacancies, you’re missing a trick.
Yes, your careers site should advertise your vacancies but it can be so much more than that. It’s a place where you can showcase your company’s culture, talk about what you have to offer as an employer and really sell the opportunity to work for your business.
As such, Webrecruit has put together a selection of our top tips to help your careers site stand out from the competition and be so much more than just a list of your jobs:
1. Don’t be afraid to be creative
Jobseekers come and visit your careers site to learn about your company and what you have to offer as an employer. This makes it the perfect place to experiment with your content; get creative!
Do you think there’s a better way of explaining your company’s offering than a big chunk of text? Try creating a cool infographic. Want to encourage candidates who will slot right into your culture? Consider putting together a flow chart or quiz to see if they’d like working for your business.
Don’t be afraid to try out new ideas; be unique!
2. Avoid jargon; candidates can see straight through it
Remember, your careers site isn’t the place for your company’s corporate blurb. The purpose of the site is to engage candidates and show the ‘people side’ to your business.
Be personable and explain why candidates should want to work for you in real, human language.
3. Include images that reflect your culture
Including images on your careers site is a great way of showing candidates what it’s like to work for your business. You could either include headshots of your team, images of your office or photos taken at company socials.
There are several careers sites out there that are laden with colourful photos of employees tucking into pizza or playing video games within the office; these images can look great and might leave you feeling tempted to photograph your employees enjoying office beers or Friday mojitos.
However, the most important thing to remember is: include images that actually reflect what it’s like to work for your business. Your aim shouldn’t be to show how cool, quirky and laid back you are (unless you actually are, in which case, crack on!) but it should be to show what life is actually like within your business.
Be proud of your culture and sell your company’s specific USPs through your imagery.
4. Make a video
If a picture speaks a thousand words then a video speaks a million.
With one third of all online activity spent watching videos, including video content on your careers site makes a lot of sense. It’s a great way of engaging potential candidates, without risking them losing interest by reading giant chunks of text.
When creating a video for your careers site, play to your strengths; for example, if you have cool offices, try providing a virtual tour. If your employees are happy to be on camera, include clips of them talking about your business and the opportunities that you offer.
And while we’re on the subject, you should feature as much…
5. …employee-driven content…
Lots of companies have a blog on their main website, however have you considered featuring a blog filled with employee content on your careers site? Try asking a willing member from each department to write a short blog post about what they do, where they sit in the team and why they enjoy working for your company.
One of the huge benefits of including employee written content is that it’s not something that’s been composed by your marketing team; it’s raw and human and from the very mouths of your employees. As such, it provides a much more accurate reflection of what it’s like to work for your business.
6. Make job searching easy
How many vacancies does your business advertise at any one time? If it’s a large amount, you need to make it easy for candidates to be able to search for roles that match their requirements.
You should categorise your roles by sector or by location, if your business has multiple sites. Additionally, it’s vital to make sure that your search functionality is mobile optimised as more and more candidates are browsing for new opportunities on the move; focus on making things as easy as possible for them.
7. Allow candidates to submit speculative applications or sign up for job alerts
Don’t risk losing out on candidates just because you’re not currently advertising any suitable vacancies for them. Allow jobseekers to register for alerts or submit speculative applications so that when something relevant does pop up, you already have their details.
This is a great way of building a talent pool and could potentially reduce the time it takes to make future hires.
8. A simple, straightforward application process
If your careers site is backed up by an Applicant Tracking System (ATS), you need to make sure that your application process is as simple and straightforward as possible.
If your online application form is too long or too complicated, candidates will likely drop out of the process halfway through. Don’t risk losing out on talent because of your candidate experience.
Need some help building your careers site? Find out more about how Webrecruit can help you.