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Is ‘gamification’ the answer to your recruitment woes?

Written by Guest Author | April 19, 2016 | 0 Comments
Online recruitment softwareGood online recruitment software may incorporate many useful features – from applicant tracking to talent pools – but what if that software took the form of an actual game?
Of course, depending on your industry, this may sound familiar to you too, as quite a few sectors have incorporated game-like elements into their pre-screening processes.
This trend is referred to as ‘gamification’, and it looks set to take the global recruitment sphere by storm, with one report suggesting that the gamification industry will be worth $11 billion by 2020, compared to the $1.65 billion recorded in 2015.

Take the slog out of the recruitment process

The reasons for gamification’s appeal are obvious – who wouldn’t want to make something as frequently soul-destroying as trying to find a job a little more… well, fun?
Gamification has already made its influence felt in such industries as fitness and language learning, so why couldn’t it be used in hiring? As long ago as 2002, the U.S. Army was using a first-person shooter game called America’s Army to give players an authentic look at what life in the Army is really like.
Such was America’s Army’s deemed effectiveness for recruitment that it has been followed by three sequels, and there are many more examples of recruitment gamification to have emerged since, including coding challenges from Uber and Google.
The former company, for instance, has recently presented, on the screens of selected users, a coding game called Code on the Road. If a player defeats its various coding challenges, they are given the chance to receive more information about working for Uber.

So, could gamification be the key for your company?

The above examples show how for two rather different industries, gamification could have similarly impactful recruitment applications. Such challenges can help to narrow down the considered candidates for a particular position to those who are genuinely competent in certain skills, which makes a change from sifting through a daunting pile of CVs.
However, as the aforementioned America’s Army example demonstrated, gamification doesn’t have to be about the mere testing of candidates’ skills, as it can also help to educate candidates on what a certain role truly involves. This helps to ensure that only candidates who are well-informed about a vacancy actually apply in the first place.
Oh, and the plain old fun nature of a gamified recruitment process can even attract those who aren’t actively looking for a job, but simply enjoy the novelty involved. One thing seems sure – gamification is set to become a real fixture of the recruitment landscape in the years to come, and therefore gain ever-greater prominence across the range of available online recruitment software options.

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