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Which is best for attracting talent: job boards or digital marketing?

Written by Guest Author | March 20, 2018 | 0 Comments
Talent management softwareAt a time when it can seem as difficult as ever for so many firms to source suitable candidates, your organisation may understandably be reviewing whether it is adopting the right talent-search approaches in 2018.
Consider the long-time rivalry between job boards and digital marketing, for example.
Some HR departments think job boards are an irrelevant relic of the old days of recruiting, while others consider them to still be useful. And is digital marketing cutting-edge or just an overhyped strategy with a far-from-clear return on investment (ROI)?
We could debate these questions all day, so let’s take a quick look at each of these approaches.

Is it still worth bothering with job boards?

Everyone knows how job boards work – both employers and jobseekers. They’re wonderfully simple to use, whether it’s the employer searching for a candidate’s CV, or a candidate looking for the latest uploaded vacancies.
But on the other hand, more than 70% of professionals are in the passive market. In other words, they’re not actively looking for a new role, so they’re unlikely to be using job boards and therefore placing their eyes on your advertised openings.
So fair enough, you can’t completely ignore job boards – but nor are they the most efficient means of luring the best candidates.

Digital marketing can therefore play a useful role

‘Digital marketing’ is a broad term referring to an assortment of methods for spreading awareness of your brand and its opportunities among potential candidates.
Nonetheless, if we focus on just one obvious example of digital marketing – social media – you may be interested to read that more than 50% of UK jobseekers use it to discover new job vacancies.
That makes the use of popular social media platforms like LinkedIn, Facebook and Twitter vital if your firm is to reach the broadest possible audience for its open positions. These sites are an especially rich source of Millennial jobseekers, only 17% of whom use job boards.

These strategies can be even more powerful when combined

The task of improving your firm’s recruitment approach shouldn’t come down to a mere shootout between job boards and digital marketing. Indeed, you are likely to achieve the best results when your organisation intelligently combines these paths, along with other methods for attracting talent.
Remember that here at Webrecruit, for instance, we have a well-developed talent management software package that can be instrumental in your efforts to source the candidates representing the best matches for your vacancies.
Why not request a demo of our acclaimed Fusion platform today, or ask for a brochure outlining greater detail on the key role that it can play for your own firm?

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