Written by Kimberley Startup | October 9, 2013
Has your top earner decided to move on to pastures new? Or maybe you’re looking to expand and recruit a whole new batch of sales staff? Either way, that vacancy on your sales team needs to be filled, fast.
But with so many sales professionals out there, how can you be sure that you’re attracting the best level of talent to your business?
Your sales recruitment strategy needs to start somewhere and the best place to focus your efforts would be creating an engaging and carefully crafted online job advertisement.
An effective job advertisement can be critical in sales recruitment as it is the first contact that a candidate has with your company.
A particularly attractive job ad can have candidates rushing to click the ‘apply’ button. Equally, poorly written paragraphs of irrelevant text can force potential hires to click off the page within seconds.
Sales job advertisements are also a great way of selling your company, as well as the vacancy, making candidates excited about the prospect of working for you.
So how do you go about making the best possible first impression on your future sales superstar?
There are many important elements to get right when writing an effective job advertisement. As such, Webrecruit have compiled a list of their top tips to help your job advert attract the best sales staff for your company.
1. Keep it short and sweet
A job advert is not a job description; keep it as short and succinct as possible. The successful candidate might have to complete a report once a year and will probably be attending meetings on Tuesdays. However, at this stage, is this really essential information that’s going to attract someone to your company? Or is it just an unnecessary, wordy paragraph?
In sales recruitment, the most important thing for candidates to know is what they’re going to be selling, where they’re going to be selling it and who they’re going to be selling it to.
2. Highlight your company USPs
Are you a cool place to work? Do you have mojito Mondays, an on-site gym and office massage chairs? Or maybe you offer a kick-ass commission scheme?
These are the little shiny trinkets of information that will set your company apart from the rest and will really sell your culture, as well as the vacancy, to a potential candidate.
3. Adapt your language
Will your new hire be mainly fostering existing relationships in an account management role? Or maybe you’re after a real go-getter who’ll be hitting the phones hard?
Make sure you outline what kind of sales role you’re actually recruiting for and tailor your language accordingly.
4. On the road?
Many sales roles involve frequent travel and some might be entirely field based. If your new hire is going to be out of the office on a regular basis, it’s worth mentioning the area that they’ll be covering.
This is also the perfect time to highlight any travel-related benefits, such as a company car (especially if it’s a fancy one!), a fuel allowance or a travel allowance (usually around London).
5. Ease of selling
Although your applicants might be full of bravado (“I can sell ice to an Eskimo!”), no-one is going to turn their nose up at the idea of selling an exciting, truly innovative and in high-demand product.
If they genuinely will be promoting an easy-to-sell product, make it known in the job advert. This is a huge benefit and will make their OTE figure much more achievable.
6. It’s not all about the money, money, money…
…but at the same time, top performers want to be rewarded. Nowadays, in a tough economic climate, candidates are looking for development opportunities and progression prospects.
An attractive commission scheme would be the icing on the cake.
Looking for more tips on how to boost your sales recruitment strategy? Webrecruit can help reduce both your time and cost to hire and include a copywriting service with their packages. Find out more by clicking here.