Call our team on 01392 829400  |   Login

Have we overlooked Google+?

Written by Kimberley Startup | November 17, 2011 | 0 Comments

One of the great things about Google is the fact that they can be extremely determined. And with their latest attempt at social networking, aka ‘Google+’, this is certainly the impression I got.

Not so surprisingly, my Google+ invite came from a work colleague. And whilst at first, I was reluctant to get sucked into another social networking site, I was intrigued to see what upgrades Google had thrown in that potentially made it more useful for recruiting than Facebook, Twitter and even LinkedIn.

How is it more useful? To me, it seems that Google has identified a fundamental reality of our average social experience: we are not the same person to everyone. Hence, it has built a system that can seamlessly allow us to customise the level of social interaction we want with different people.

So what does this mean for online recruitment? Is Google+ the next big thing for employers? Will recruiters use it to post jobs?

webrecruit has looked at Google+ since its launch earlier this year to see how it has impacted on recruitment, both positively and negatively, and this is what we found.

With Google+ you have the capability to organise your contacts by putting them into circles. As a recruiter, this is great because you can maintain circles of talent. For example, if you recruit IT sales professionals, you can make a circle for experienced IT sales candidates and so on. You can also enter descriptive information that the candidates don’t see.

The update feature of Google+ offers unlimited text which means recruiters can post full job descriptions to the social site of which you can then share with a select circle. What’s more, employers now also have the ability to launch company pages and profiles. This means lovely employment branding opportunities just like on a Facebook fan page.

At present, Google+ is receiving a lot of interest from particular sectors, in particular, technology. As a result, it is a great way to find and follow people in your location and industry or even a company that you would like to target in your candidate search.

But with all the great things in life, there is usually a down side. Unfortunately with Google+, there are no RSS feeds or XML data feeds to pull and push jobs onto Google+. Nor are there ways to directly search for job postings.

There is also a lack of professionalism. Unlike LinkedIn, Google+ does not emphasise professional work experience. It would be good if people could put resumes in their profile, a little more LinkedIn and a little less Facebook.

As recruiters, we hope that because Google+ has been able to learn from oversights of other major social and professional networking sites, it will be easier to use to find and source candidates. And whilst it’s certainly exciting to have another tool for connecting and engaging with potential employees, its recruitment benefits are still to be decided.

Do you think Google+ will develop into a useful job and career networking resource? Or is it just additional noise in the social landscape? Share your thoughts with us below.

Leave a Reply