How do IT candidates look for jobs?
One of the most important aspects of online recruitment success is attracting candidates, enticing them to read your recruitment advertising.
But with demand for IT staff on the increase, how can you ensure your role will stand out from the hundreds, if not thousands of other vacancies all competing for the top IT talent?
What is their prime method of searching when using job boards? And how can hiring managers leverage this in their IT recruitment copy?
We asked a number of IT professionals, including developers, project managers, testers, helpdesk engineers and business analysts, when using job boards to search for vacancies, do they search by: job title, skill set, qualifications, salary or location?
The results revealed the most popular way for IT candidates to search for a vacancy is to use the job title (85%). The next most common search method was by location (60%), and the third, was by skill set (53.09%) such as Cisco, .NET and PHP.
What is somewhat surprising about the results is only 31.75% searched by salary and 28.75% via qualifications and accreditations.
So what does this all mean when it comes to IT recruitment?
Here are our top 5 ways to increase your chances of attracting the best and most suitable IT talent for your vacancy.
Use commonly searched for titles: Make sure the title you are using for your IT vacancy is commonly searched for. If you’re unsure, have a look at some of the industry specific job boards, such as CWJobs, to see keywords used within the industry.
Location: Using specific locations and postcodes will always help candidates when using job boards to search for their next IT opportunity. In some cases, we have seen the application rate double for a job posting using a locality or postcode compared to a job loaded at town level.
Use key skills: Instead of asking for a support engineer, add in the specific skill which is required to do the role, such as Cisco or Juniper. This will make your role visible to those searching via their key skills.
Pay your staff what they’re worth: Recent research revealed IT salaries increased the fastest in three years. Whilst our survey found this is not the prime method of searching by IT candidates, it is something that should be taken into consideration, so it is important to pay your staff what they’re worth.
Attracting skilled staff is not just about using the right keywords, paying good money and using the best known title, sometimes you need to think about other areas such as rewards, training and professional development.
Consider the advantages of working for your company: Do you offer training? Perhaps a direct career progression path? Or maybe funding for qualifications? Then make sure these are portrayed in your online recruitment advertising.