Written by Kimberley Startup | March 12, 2013
Amongst the sea of social networks, there’s one platform that’s proving to be a firm favourite when it comes to recruitment.
Particularly for small businesses, LinkedIn has become a seamless to solution to the everyday issues these companies face when it comes to attracting and identifying talent.
Along with a free personal profile, businesses can also create a company page at little or no charge, including your logo, descriptions of your products and services, as well as showcasing employees.
But with LinkedIn housing an audience of over 200 million professionals throughout the world, 11 million of which are UK-based, how many small business owners can actually say they make the most out of LinkedIn?
Here are 10 quick ways for you to get more out of LinkedIn to benefit your small business recruitment strategy.
1. In addition to showing off basic information on your LinkedIn company page, aim to catch the eye of prospective talent by telling your story. Describe your culture, showcase awards, outline career paths and describe the opportunity to make an impact within your business.
2. Share job advertisements via your careers page (a paid listing) and leverage LinkedIn’s transparency by asking employees to share job openings within their networks. This way, people who are not necessarily looking for work, but are in demand, are given exposure.
3. Tailor your messaging and job postings to target audiences by using the ‘Share with’ button within the status update box.
4. Join groups that are relevant to your industry. It’s a great way to network and meet new people. Earn the trust of others and promote yourself as a thought leader by contributing to discussions.
5. Company status updates are a simple and hugely effective way to engage with your followers. You can share anything from company news, job openings and product releases to promotions and articles relevant to your industry.
6. If you’re tight for time, use tools like Hootsuite which let you schedule and write one status update that simultaneously posts to all your social networks.
7. Encourage your followers to share, like and comment on your posts. If they do, your posts will be shared within each of your followers’ network, giving your brand even more exposure.
8. Be helpful and post relevant content that like-minded people will be interested in. You will boost your company’s profile and build your reputation as an expert in your field.
9. Make the most of SEO. Target your key phrases and create valuable links to your company’s website or blog to help you show up in search results.
10. Some small business owners worry that if their employees have great LinkedIn profiles, they will be targets for prospective employers and recruiters. Don’t. An employee’s professional profile on LinkedIn will reflect well on your company, and is likely to enhance the credibility of the organisation.
Whilst on the surface, LinkedIn seems time consuming, it’s important to consider it as an additional online supplement rather than a replacement for your everyday business networking.
Spending as little as 5 minutes a day can do wonders for your small business recruitment – it can transform your online reputation, and ultimately, stand you out as an employer of choice. So what are you waiting for?