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How Liverpool has evolved as a destination for recruiters and the recruited

Written by Kimberley Startup | December 6, 2013 | 0 Comments
smes-using-social-media-300x199The historical ups and downs in Liverpool’s economy haven’t always made it an obvious draw for ambitious businesses looking to recruit staff. Times change, however, and since the decline of the city’s port and manufacturing base in line with many other northern cities, Liverpool has built considerably on its current strengths – including its status as the home of the Beatles – to create many opportunities for Webrecruit’s ( clients in tourism, retail and leisure.
This is not to suggest that the port no longer has clout, however, with more than 32.2m of cargo having been handled in 2008. Car manufacturing also continues locally, at the Halewood plant responsible for the assembly of the Land Rover Freelander and Jaguar X-Type. But there has otherwise been much change in those recruiting staff in the city, spurred on by the 2008 European Capital of Culture celebrations, which saw £188m put into the local economy by overnight visitors. It only further encouraged a local tourism sector that is now valued at about £1.3bn a year.
Lovers of the arts and heritage may therefore find roles at such institutions as Tate Liverpool, Walker Art Gallery, World Museum Liverpool and Echo Arena Liverpool. However, much staff recruitment in the city today mirrors that of other areas of the UK in its focus on the public administration, health and education sectors. One of the most significant local graduate employers, for example, is the Home Office Identity and Passport Service.
Meanwhile, those looking for academic roles may find opportunities at the University of Liverpool, known for its strength in architecture, archaeology, European studies and infection and immunology, or Liverpool John Moores University (LJMU). Liverpool Hope University is more creatively-oriented, specialising in such subjects as music, theatre studies and art history. Other prominent Liverpool companies at which staff recruitment may – or may not – presently be taking place include the law firm DLA Piper, professional services provider KPMG and businesses that regularly undertake engineering recruitment, like Gifford and Wood Group.
Most graduate-level roles are to be found in the finance and business sectors, with local enterprises like the legal firm Bermans and chartered accountants Dufton Kellner running graduate recruitment schemes. The city has seen significant growth in recent years in its knowledge economy, encompassing sectors like the media and life sciences. Finally, Liverpool also attracts many sports fans and those looking to set up business and find jobs in these areas, thanks not only to the presence of Liverpool FC and Everton FC, but also the popularity of boxing, horse-racing, golf and other sports.
Those carrying out an online recruitment campaign are therefore likely to find many suitable and well-trained members of staff in the area, with local candidates also being well-served – especially when they make Webrecruit ( their choice of recruitment agency.

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