Written by Kimberley Startup | September 14, 2012
Online recruitment can offer hiring managers one of the most powerful and cost-effective methods for sourcing high quality talent. But with so many resources and tools available, knowing what to use and how to use it can become confusing, not to mention, time-consuming.
Covering a wide variety of online activities, recruitment via the web covers everything from career websites, job boards and CV databases to SEM, social media, ATS software and much more.
To help you understand what online recruitment has to offer, we’ve put together a ‘what’s what’ of the resources available.
One of the most known resources are, of course, the job boards. Offering a mixture of both generalist job boards, such as TotalJobs and Reed, as well as industry specific sites, including Sales Target and CW Jobs, it’s a simple way to quickly reach active candidates within the market.
Perfect for reaching the passive job market, social media platforms are a valuable place to promote your vacancies to wider networks and build engagement with your brand.
Whilst to begin with, it will take time and commitment, once you’ve built your community, social platforms such as LinkedIn, Twitter and Facebook, offer employers another route to reach and engage with potential employees.
Theses platforms also provide additional value – including the ability to boost your employer brand and drive jobseekers to your careers sites.
Suited to identifying talent from the passive market, CV databases are an effective way of targeting relevant applicants fast. A CV database is, simply, a collection of online applications.
CV databases come in all shapes and sizes. And, whichever you choose will depend on your hiring needs. For example, you may wish to access a sales-specialist database, or, if you’re in search of high-level candidates, perhaps LinkedIn may suit.
Using a fixed fee recruiter, for example, will enable you to access multiple databases at one time (as it can be a tad time-consuming) – just ask which will suit your hiring needs.
Applicant Tracking System (ATS)
An Applicant Tracking System is one of the most commonly used and beneficial technology solutions available to a hiring manager.
It works as a central portal for the hiring manager to systematically manage the entire recruitment process from beginning to end. If you’re using an online recruiter, the ATS will come as part of your package, and should have you hours.
Because of the nature of online recruitment, we’ve chosen to cover selection tools as part of this introduction. This is because the nature of web recruitment – typically, you will see an increase in applications because of the ease of application.
Online Skill Testing
Online skill testing is great for roles with a deluge of applications and not enough time to go through them. You can accurately and quickly evaluate a candidate’s suitability for a role before investing the time to invite them for interview.
You can also use custom tests for positions with specialist skills to identify the right candidates – sooner, whilst using the scores as a benchmark to assess applicants against.
Online Video Interviewing
If you need assistance with interviewing candidates, you will definitely benefit from automated online video interviewing.
Using the same set of questions for each interviewee to ensure consistency, you can schedule an automated interview for the candidate to sit. Then, at your convenience, you replay, review and compare the interviewees’ answers – saving you time and money.
With all these tools available to assist the hiring process, online recruitment is now a standard part of any HR function.
If you would like some assistance with your online recruitment process, get in touch with the webrecruit team on 01392 829400 or click here.