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Online recruitment: a small business’ guide

Written by Kimberley Startup | October 5, 2011 | 0 Comments

Have you ever wondered if there was a better way to recruit staff for your small business? One that doesn’t involve expensive recruitment fees, fielding cold-calls, or sifting large numbers of inappropriate CVs?

Small businesses operate differently and often find managing the recruitment process hard work, with less staff to manage the recruitment process or restricted budgets – it can be a costly and time-consuming task.

Historically, the SME owner has turned their recruitment efforts to advertising in their local newspaper or by using a traditional recruitment agency who would often charge extortionate fees, thus having a significant effect on their bottom line.

But with the advent of online recruitment, businesses are increasingly becoming aware of alternative recruitment channels, and by using the internet to recruit, they’re feeling the benefits, both in terms of cost and quantity.

Common challenges facing the SME market:

– restricted recruitment advertising budgets
– no ‘real’ HR department to handle the work
– uncertainty about the options available
– man-power unable to go through CVs, etc.

So, why use online recruitment?

Using the internet to recruit has shown us how businesses can drive costs down without sacrificing quality of candidate.

Online recruitment has provided the SME market with a platform to compete with large brands (with big recruitment budgets) for the talent available.

Its exposure, simplicity and ability to connect with candidates has proven an instinct success in the recruitment industry. And in turn, left business owners question the high prices the traditional recruiter charges.

It’s also provided the smaller business equal footing – the opportunity to compete for high quality candidates without the fear of running up extortionate recruitment fees.

What does online recruitment involve?

Online recruitment is the process by which recruitment agencies or direct employers use the
internet to recruit. Recruiters are attracted to its ability to reduce recruitment costs and collate applications; candidates find it easy to apply for jobs in any industry, virtually anywhere in the world.

There are a number of elements within online recruitment that help recruiters to fill their roles.

These include:

• Job boards – sites that advertise vacancies on behalf of recruitment agencies and direct employers
• CV databases – found on the job boards, databases full of uploaded candidate CVs
• Social networking sites – such as Facebook, Twitter and LinkedIn
• A company’s own corporate website
• ATS (Applicant Tracking Systems) – allows recruiters to manage applications

As every business faces its own unique set of recruitment challenges, you’ll need to do some research into the market before you decide what mediums you use for your online campaign.

Which SMEs use it?

Online recruitment is used by companies of all sizes, based every location; all driven by one aim: to reduce their recruitment costs whilst maintaining quality.

If you’ve used online recruitment before, you will have noticed the dynamics are slightly different.

In order to benefit from the reduced recruitment fees, employers must be prepared to take a more hands-on role – whether that’s looking through a shortlist of CVs or arranging an interview.

The benefits of adopting this practice are twofold: an online recruiter, such as webrecruit, pass on substantial savings, and by getting involved earlier in the process, employers are able to build relationships with candidates earlier.

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