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The A-Z of Social Media Recruitment

Written by Kimberley Startup | July 27, 2012 | 7 Comments

A-Z of social media for businessAre you an HR Director considering leveraging social media, but unsure of its true value?

Results from Personnel Today , revealed HR Directors believe social media is ineffective for recruitment. From a recruitment standpoint, social media’s popularity has grown dramatically in recent years, and it seems, while many organisations have leveraged it as a successful branding tool, its effectiveness in recruitment has not been realised amongst the majority.

Webrecruit has had great success leveraging social media’s benefits, including LinkedIn, Twitter and Facebook, to attract and source star talent.

If you’re considering giving your recruitment campaign a boost but unsure of social media’s benefits, here’s an A-Z of why social media recruitment is effective.

Approaches developed for social recruitment may directly transfer to other business functions like marketing, customer service and product development

Building an online talent pool means you can go directly to your community of talent

Companies can form entire networks or talent communities to connect and engage with

Don’t think social media is just for HR – entrepreneurs and CEOs alike can also find candidates directly and quickly

Expose your brand and create meaningful dialogues with prospective candidates who are interested in your company

Find suitable candidates sooner by using social media as a tool that caters to shared interests and engagement

Google rankings of your company will increase as you embrace and build a presence on social media platforms

Hang out in groups and engage with those who are interested in your industry and field of expertise

Irrespective of the geographical distance, you can find the perfect candidate from any part of the world

Just a simple status update advertising a vacancy will attract adequate attention

Keep an eye on relevant trends and what your competitors are up to

LinkedIn enables you to access potential candidates’ work experience, references and skills, all within a few clicks

Metrics – these are needed from the start to measure your success

Networking with like-minded professionals and demonstrating your knowledge will position you as a thought leader

Online advertising on social channels allows you to direct traffic to your careers site

Pinterest can put you in front of engaged design candidates

Quickly share jobs, so that those connected to you can send it to other people of interest

Rarely do people show their true colours at an interview. On platforms like Facebook and Twitter however, people tend to be more themselves so you can see what they’re really like

Staff can contribute to your recruitment efforts by sharing posts and tweets through Twitter, LinkedIn and Facebook – exposing them to vast networks of people

Though social media can open up negative comments, it’s a good way to gain perspective on what you may be doing wrong and how you can do it better

Unique opportunity to have a direct relationship with candidates by eliminating the middleman

Visibility of your job openings increases when using social networking resources

With the introduction of brand pages on Facebook, your recruitment strategy is no different to selling a product – instead, you’re selling your place of work

Xmas is great for social media recruitment as online activity is still high and most companies will wait till the new year to start afresh – meaning you don’t have to battle for top talent

You can find better and more highly qualified candidates, more quickly and for less outlay

Zero set-up costs, so whether you’re a start-up, SME or large business, you have nothing to lose and everything to gain

Social media is more than just a set of new channels. Rather, it is an opportunity for companies to completely change the way they find tomorrow’s employees.

To find out how social media could benefit your business, why not download our latest white paper offering a free check list to boost your social media campaign.

7 thoughts on “The A-Z of Social Media Recruitment

  1. Haikal Ahmad on Reply

    Hi Leona,
    Great article I must say.
    In fact, I am writing to feature this article in our Guild of HR e-Mag which is published online monthly.
    Let me know if you’re keen for us to take this forward.
    Thanks!

    Regards,
    Haikal Ahmad
    HR Republic
    Kuala Lumpur, Malaysia

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