Written by Kimberley Startup | July 19, 2013
Customer service recruitment can be tricky. As a company’s reputation for customer service can make or break a business, it’s important to get it right.
Customer service professionals are the face and voice of your company and that’s why it’s important to make sure that the right people are onboard.
So how can you catch the attention of your perfect candidate?
The best way to boost your customer service recruitment strategy is by creating an effective online job advertisement.
The job advertisement is your candidates’ first glimpse of what it will be like to work for your company, so it’s vital that it’s both attractive and accurate.
Here are some handy tips to ensure that you have the right person in your customer services department:
– Get the basics right. What they’ll be doing, where they’ll be doing it and how much they will be earning. It sounds obvious but this is the crux of your advert and should be made clear.
– Big-up the benefits. If you offer a bonus scheme, regular team nights out, a games room or even in-office massages, let people know. These little extras can really sell you as an employer and make sure that candidates choose to apply to work for you over a competitor.
– Progression. If there are opportunities to progress to a customer service supervisory or management position, make sure you include it in the advert. With the economy in a fragile state, more and more candidates are seeking careers within companies for the long haul.
– Explain the role clearly and concisely. Lots of jargon is often thrown around in customer service recruitment adverts. This leaves candidates not knowing what they’re actually going to be doing and puts them off applying.
– Don’t forget the soft skills. It sounds basic but if your customer service role is telephone based, a friendly telephone manner should be a must. Equally, good listening skills, patience, empathy and problem solving abilities are usually sought after.
– Why the role matters. Everyone wants to feel valued in the workplace. Especially customer service staff who are usually on the front line of any complaints and often bear the brunt of customers’ sharp tongues. Explain how they’ll be important in enhancing the customer experience, providing excellent service and making people’s days a bit happier. Because we all know how rubbish it can be talking to someone who just doesn’t care.
Getting your online job advertisement right reduces the stress of your customer service recruitment and attracting the right kind of candidates reduces your time to hire.
Looking for more tips on how to write an effective customer service online job advertisement? Why not download Webrecruit’s free guide ‘The anatomy of an online job advert’. To get your copy simply click on the button below.
Blog by Holly Watson. Copywriter, Webrecruit.