Written by Sophie Down | February 25, 2015
Consumer behaviour and our responses to marketing messages are changing, resulting in a need for differing marketer tools. With 71% of businesses looking to increase their investment in digital marketing (Recruitment Buzz, 2014), this line of work continues to grow and develop. If you are looking to move into a digital media marketing career, there are a few things you will need to improve your knowledge on before making this change.
1. Identify your area of interest
Think about the type of digital marketing you are interested in. Is it online advertising? Social media marketing? Email marketing? There are a variety of elements within digital media that you can work within. Carry out some research on what might take your fancy, and you can then focus on making the next step.
2. Agency or client-side
Companies may employ their own digital marketing team. But, for many, individuals are employed by consultancies or agencies which are outsourced in order to provide marketing services for other businesses. To get an overview of roles that operate within a digital media agency, take a look at the following blog here. If you are looking to go from one to the other, look at the skills you need to develop which are transferable.
3. Learn the “mix”
To understand a bit more about the different elements of digital marketing, you may want to look in to the digital marketing communications mix. An example of this can be found here. You may only want to work within one aspect of this; however it is beneficial to know each aspect to understand how the company you work for is promoting itself online.
4. Understand your responsibilities
The likelihood is that you will be involved in devising an effective digital marketing strategy for your company. Much like traditional marketing, you will be targeting a particular audience with an aim of encouraging them to purchase your product or service. However, moving from traditional to digital means a plethora of new ways to target, manage, and develop your marketing strategies, with an aim to understand the psychology behind each audience.
5. Qualifications required
Digital marketing courses are extremely popular amongst those working within a marketing department or media agency; they can also be a great way to increase your knowledge as someone new to digital marketing.
The following sites offer some great online courses: Digital Marketing Institute, Google Squared, and the Chartered Institute of Marketing (CIM).
The course you take may vary dependent on the career you want to work towards, for example, a PPC role would benefit from a Google Adwords certification.
6. Look at current vacancies
Checking out current jobs in digital marketing can be a great way to understand firstly what’s out there, and what it is that employers are looking for. This can give you an idea of the skills or qualifications you may need for particular jobs.
If you are still unsure what to look for, check out the following in-demand skills for 2015 in digital marketing here, according to the Digital Marketing Institute.
Many traditional methods of marketing are going digital, including magazines and brochures. This is why it is important to increase your knowledge of the digital world, in order to develop your career alongside ever-changing marketing methods.
Find your next opportunity with Webrecruit here.