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Making the grade as a visual merchandiser

Written by Kimberley Startup | February 13, 2014 | 0 Comments
Beautiful young women shopping.Retail recruitment isn’t just about finding public sales assistants and store managers – it’s also about finding those who have that special touch when it comes to design and making things look good. Consider the role of the visual merchandiser. They’re better known in some circles as window dressers or even display assistants, and work for retail businesses and other organisations to promote products or services.
If your attention has ever been captured by a store retail display or layout to the point of actually buying a product, a visual merchandiser somewhere can compliment themselves on a job well done. But do you have what it takes to succeed as one?
Important skills, interests and qualities to have if you’re looking for a visual merchandising role through a retail recruitment firm include a good sense of design, colour and style, as well as creativity and imagination, an impeccable level of attention to detail and an interest in keeping up to date with the latest fashion, culture and design trends. There will be a lot of tight deadlines to be met, too.
The work itself may involve you following the design plans of a visual merchandising manager or senior display designer at the head office of the large retail company employing you. You could end up producing design ideas for displays, creating special displays for the promotion of a certain product or offer, carefully considering the best use of space and lighting, making, borrowing and hiring props and creating hand or computer-drawn designs and plans.
Some visual merchandisers are based in a store, while others may be at head office. Both full-time and part-time work may be available, including late evenings when stores are closed and a display needs to be prepared for the following day. From a starting salary of between £12,000 and £16,000 a year, you could eventually command £60,000 or more a year as a visual merchandising director.
Means of entry into this area of retail recruitment include as a trainee visual merchandiser after a spell as an in-store sales assistant, or following the completion of a retail design qualification at college. This is a field in which you are likely to learn a great amount on the job, although dedicated visual merchandising qualifications do exist that your employer may encourage.
Contact Webrecruit today to learn more about routes into visual merchandising and how we could use our contacts and expertise within retail recruitment to place you with the ideal employer.

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