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Social Media Careers: Get Ahead Today

Written by Kimberley Startup | July 23, 2012 | 1 Comment

Career in social mediaAre you a heavily engaged social networker? Do you live for LinkedIn, understand how to engage with different audiences, and know your tweets from your @mentions? If so, then maybe you should pursue a career in social media.

With the rise of digital technology, the scope to develop a career in social media is huge. Whether you’re looking for a marketing-related role or something more consultancy-based, there are many ways to land a job in social media. Some people get a degree or take classes, whilst others are self-taught. And then there’s everything in-between.

Here is some advice for those of you trying to land a career in the field of social media.


The first step on the social media career ladder involves being an active participant within social platforms, such as Twitter, LinkedIn and Facebook. Build a portfolio through social channels with a focus on SEO and other digital disciplines to demonstrate your skills.

You may also want to consider an IT based role such as an application developer, you will require an IT qualification such as a degree but also development experience.

Many companies will consider graduates if they show potential and have an existing portfolio. For IT roles skills such as Java, C# or PHP will be considered an advantage, a creative and imaginative mind will help you along as part of your role will to be have input into the next generation of social media.


Salaries will vary depending on your skills, experience, and the discipline you are joining. For a digital marketing role dealing with social media you can expect a salary of around £25,000 up to £60,000 depending on whether you are a manager or an executive/officer.

The IT roles are hugely dependant on the methodologies asked for and your proficiency in them. Junior developers will earn around £18,000 to £30,000 and the more senior roles will see that figure rise to up to £80,000.

As with any role experience and qualifications play a large part in your earning capacity and as you gain more experience and skills your earnings will rise.

What will you get out of it?

Companies such as Google provide an excellent working culture and many of the social media giants promote an innovative working environment which is both thought provoking and conducive to making new strides for social media.

To find social media jobs, there are specific jobs board such as the Mashable recruitment pages; it is also worth looking at the careers pages of social media sites. Alternatively any marketing specific job board will have a social media section.

There are plenty of options to get into careers in social media, each of the major organisations have their own recruitment pages where you can find out more about jobs and what it is like to work for them.

To find out more about IT development roles, careers in social, utilising social media and other recruitment topics follow this link to the webrecruit blogs page.

One thought on “Social Media Careers: Get Ahead Today

  1. Quincy on Reply

    Great post,

    I am starting to get pretty comfortable with video marketing, especially youtube.

    What do you think of this company?.

    Kind regards,


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