How to prepare for your marketing interview
Whether you’re being interviewed for a digital marketing, SEO, account management, PPC, promotions or PR role, there are a few key areas in which you can always prepare for to ensure you deliver an Oscar-winning performance.
So without further ado, here is Webrecruit’s (www.webrecruit.co.uk) seven steps to prepare for that all-important marketing interview.
Prepare a portfolio. It’s not just designers and artists who carry around a professional portfolio. A neatly bound folder containing great examples of the work you have done goes a long way in setting you apart from the other candidates.
Reflect on your skills. When hiring marketers, employers tend to seek candidates who are forward thinkers with excellent written communication & persuasion skills.
Take an inventory of your past experiences and find examples of where you successfully inspired others to take some form of action or how you motivated those around you.
Ensure you’re branded online. Use your LinkedIn account, Twitter feed and Facebook profile to promote your skills and experiences in a unified manner. This gives hiring managers another way to find out & learn about you and also demonstrates your savvy social media skills – paramount for today’s online or digital marketing professional.
Prepare ideas. Particularly for marketing positions, researching the company’s marketing initiatives and presenting the skills you can bring to the table to help with existing strategies (as well as new ideas) can set you apart from the crowd.
Ask questions. As with any interview, you want to prepare some intelligent and well-thought out questions so that when the interviewer asks ‘Do you have any questions for me?’ you’re ready to just keep on impressing.
Prepare questions that reflect your research into the company.
Retail therapy. What better excuse for a bit of retail therapy than an interview? Knowing what to wear for an interview is always tricky – you don’t want to dress too casual as people may think you’re not interested. Nor do you want to dress so smart that you intimidate those around you.
If you’re unsure on what to wear, why not ring the company and enquire about their dress code? Alternatively, look them up on Facebook or Pinterest – there is bound to be some office photos where you can get a glimmer of staff attire.
Ensure your references are credible. Aim to gather at least two references from people with some credibility with whom you have worked with (or for) previously, such as supervisors or a client. A note from your mum explaining what a great employee you would be just won’t quite cut it.
If you’re looking for a job in marketing, Webrecruit has successfully recruited marketing managers, digital marketing assistants, PR professionals and communications executives for some of the UK’s leading companies.
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