Written by Sophie Down | September 15, 2014
As the world’s largest professional network, LinkedIn can help you endlessly in your search for the next job opportunity. Webrecruit looks at 11 of the most effective features on LinkedIn in order to make the most of your profile, and improve your presence within your industry.
1. Endorsements and Skills
Endorsements can highlight your particular skills, your connections can ‘endorse you’ and this will appear on your profile. You can also edit endorsements by hiding or deleting them, in order to match your current experience. Endorsements will appear next to your list of skills, of which you can add yourself before being in endorsed for each. For instance, if you are looking for a sales role, ask for endorsers to highlight sales-specific skills.
2. Education and Experience
List your education clearly, detailing any relevant modules and classifications. Your experience should also be complete, including key responsibilities of your previous and current positions. Include any extra achievements within this part of your profile, for example ‘Employee of the Month’ or further academic accomplishments to show how you have added value to places you have worked or studied.
3. Your Headline and Summary
One of the most unattractive headlines that can be seen on LinkedIn is “unemployed”. This gives no indication of what you previously did or what you are looking for opportunities in. You can change this to something like ‘Looking for a Digital Marketing Position’, to avoid your profile being potentially undiscovered by recruiters.
Recruiters use LinkedIn to search for candidates, using specific keywords, for example ‘HR’ or ‘Administrator’. Ensure such words on your profile are used to be indicative of the industry that you are working for or searching for a position within. Each part of your profile can include keywords, such as your summary, job title and extra projects.
Personalise your invitations when connecting with people, tailoring the message to why you want to connect with them specifically. This shows them that you have put time towards connecting with others, rather than just adding individuals for no particular reason.
6. Profile Picture
Make sure your profile picture is a professional shot of yourself, not a photo from a night out or a blurry passport scan. Images can set the impression for the whole profile, so ensure a professional picture to set a good tone.
7. Groups on LinkedIn
Keep up with the latest information from your industry and talk to others by joining in with LinkedIn groups and their discussions. Different sector specific groups share jobs, blogs and much more which can be valuable to your career and knowledge development.
Recommendations on your page can be read by everyone that is a connection, and can be a good way to boost your profile. Recruiters can use recommendations to search for new candidates; therefore asking for a credible recommendation can be very beneficial to your profile.
9. Contact Information
Include your contact information within your profile in the form of your email address, and ensure your InMail is available to receive messages.
10. Additional Interests
Add additional hobbies or jobs on the side you may have, this can include any volunteering work you might have taken part in or sporting activities.
11. Stay Active
Keep your LinkedIn profile up to date, and read and share articles to keep your profile active. Engaging with others on LinkedIn and making connections within your industry will keep you in the know as well as increasing your chances of being spotted by employers.