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5 steps to executive success using LinkedIn

Written by Kimberley Startup | July 9, 2013 | 0 Comments

Executive recruitmentAre you a professional seeking your next step up?

Want to know what businesses are looking for their next senior professional?

How about connecting with influential contacts who could help you find your perfect executive job?

Most people will agree that LinkedIn is firmly cemented as the number 1 business powerhouse. With more than 225 million members in over 200 countries and territories, 1.7 million+ groups and over 3 million companies, it presents infinite opportunities for today’s career-minded professionals.

Particularly for those with their sights on the next step of the career ladder and serious about development; LinkedIn is a priceless tool in helping you to raise your profile and identify your next career move.

If you’re seeking a senior appointment, here are some key ways to leverage LinkedIn to executive success.

1. Strategise

Just like you would create a strategy to achieve a business goal, decide what you want to achieve using LinkedIn.

Are you looking to expand your network and build connections? Do you have a particular business sector or job function you wish to target? Ensure you set realistic goals and create a plan to achieve them (don’t forget to reward yourself when you do).

2. Take a long hard look at your profile

Is it up-to-date? Does it demonstrate how you can add value to a business as a top-notch executive? Does it create impact?

First impressions are critical, and your LinkedIn profile is no different. Highlight your achievements, strengths and skills – give people a reason to connect with you.

3. Just be you

As Aimee Bateman recently discussed in CareerCamLive, you are your brand, and it’s up to you to sell your brand based on past performance, work history, career success, education & other activities.

Think about what drives you. Why are you successful? Why should an employer want to connect with? Translate this into value-added statements that demonstrate your strongest assets.

4. If opportunity doesn’t knock, build a door

As the networking hub for professionals all over the world, you’ll undoubtedly build some important connections on LinkedIn. Follow businesses you’re interested in and introduce yourself to the contacts that matter (or ask to be introduced). Don’t forget to connect with new people as well as former colleagues and classmates.

Remember though, on LinkedIn, your professional network is a reflection of you so make sure it says the right thing. Don’t connect with anyone and everyone.

5. Get noticed & showcase your value

There are endless ways to showcase your values as a LinkedIn member, starting with the groups. You can join up to 50 groups; expanding your potential network at an exponential rate. Join those that are relevant to your field and get noticed for your thought leadership & executive skills by starting & contributing to discussions within these communities.

Requesting recommendations from those whose opinions you value is another great way to stand out from the crowd. Ask your co-worker or boss to recommend you for a particular project or skill that demonstrates to others how you add value.

Of course this is only the beginning of using LinkedIn to progress your executive job search, and it’s important to spend a little time each day building and expanding on your network to reap the true value of the platform.

But while it might require a bit of commitment and hardwork, when done correctly, you’ll be big on brand and value, creating immediate impact and increasing your chances of getting the attention of a good employer.

Looking to take a step up the career ladder? Start your job search here with Webrecruit.

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