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An IFA’s Guide to Leveraging LinkedIn

Written by Kimberley Startup | September 20, 2012 | 0 Comments

We’re no stranger to the difficult economic conditions which have undoubtedly affected the number of job opportunities.

In particular, the financial services industry has been one of the hardest hit by the problems, resulting in many brokerage, employee benefits and corporate IFA jobs being made redundant.

Combined with the lack of new opportunities in the financial services market, this has left a high number of experienced professionals out of work, leading IFA candidates to regularly pose the question: ‘how do I stand out from the crowd?’

Whilst there’s no magic answer, the wealth of functionality and value of LinkedIn is paramount for business people, and is rapidly becoming a critical tool in recruitment – particularly for IFAs.

In fact, research by IFA Life  has suggested that as many as 70% of IFAs in the UK have an account on LinkedIn. However, the overwhelming majority admit to not knowing why they have an account or how to make the most of it.

If you’re an IFA, here are a few tips on how you can significantly raise your LinkedIn profile.

Build Relationships: Connect with your current clients, influential bodies and professional contacts – this will help create a robust network. Identify new connections by devoting ten minutes at the end of each week to reach out to new prospects and professionals you have met over the previous days.

Post Relevant Updates: Keep abreast of things that could potentially affect your client’s needs, such as stock prices, changes in tax policy, pension and trust law, and other governmental legislation. Post relevant status updates with the goal of educating and providing value to your network.

Share Content using the ‘One-Third Rule’: A healthy balance between self-promoting content, industry content and engagement demonstrates you care about your clients. As such, when posting content, bear in mind: 1/3 of content should be about your business, 1/3 should be about your industry and 1/3 should be dedicated to engaging with those who follow you.

Engage in Conversation: Take part in group discussions and online conversations to add value and establish yourself as an expert in your field. Become a thought leader by asking insightful and focused questions which establishes you as a valued resource, and enables others to trust you – a key quality sought in IFAs.

Follow Client Companies: Stay abreast of events in your top clients or prospects lives, such as promotions and awards, by following their LinkedIn company page. When you receive an email alerting you of such things, look for unique ways to recognise them for their accomplishment, such as a congratulatory phone call or small memento.

Whilst it may seem time consuming to fully leverage the benefits of LinkedIn, just five minutes a day can transform your online reputation. In fact, those five minutes could improve your online reputation, and identify and differentiate you as an IFA – ultimately, standing you out from the crowd.

It you’re looking for your next IFA opportunity, make sure to visit the webrecruit jobs section for potential vacancies.

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